Email marketing is an effective tool to extend your reach beyond your website and create new sales opportunities. Simply selling to customers when they happen to visit your site will have you an all-or-nothing chance of creating any sale and when they leave without purchasing is no guarantee that they’ll return later.
However, building an email list of current and potential customers can help you reach out repeatedly to your prospects with targeted messages. You can integrate email marketing into your website and keep in touch with your best prospects by following these simple tips:
Build an opt-in form on your home page. Integrate an email opt-in form into your home page. Place your form “above the fold,” so visitors can see it immediately and don’t have to scroll down. This will catch your visitors’ attention. Signing up with an email marketing program to get an opt-in code will usually cost you around $20 per month. This cost increases as your list increases.
Include an opt-in option on your About page. Add an opt-in form to the main text of your About page. This will cause significant increase in your newsletter sign ups two months later.
Add an opt-in form to your checkout process. Your checkout process is another logical place for an opt-in form. If your customers are so interested in your brand that they use their credit cards, chances are they’d want to receive future discounts and other messages from you. Check with your shopping cart provider to check on this option further.
Integrate an opt-in function into your blog’s comments section. Integrate an email opt-in box into the comments section of your blog. If your provider doesn’t have this service, purchase software, which is about $100.
Lastly, consider a pop-up form. Present opt-in forms via pop-up advertisements. Although some find these irritating, their continued presence on top sites only mean that they’re effective still.
For more information on building a solid email marketing list, subscribe to my blog.
Take care,
Annetta Powell
Your Professional Success Coach
A good business person knows when to close the deal. Nothing is worse than having all the right tools but closing the deal at the wrong time. You must know when to make an offer, and you must earn the right to make that offer. Making the offer at the wrong time will be detrimental to the success of your email marketing campaign.
@ Aditya:
That’s a very nice input. I agree with you. As entrepreneurs, we have to tap into the emotions of our prospects and consider perfect timing when making an offer. Great point right there!
Great article.