Online video becomes increasingly important for reaching and connecting with followers, fans and customers as more people use the Internet in search of information.
Video’s fame as a marketing tool is attributed to its attractiveness to web surfers. By putting on a smile and a friendly voice, you can easily build rapport with your customers faster and help them relate to your business on a more personal level.
Browsers and search engines are becoming smarter and are spending less time reading endless web pages of text and just pick up on keywords tagged on videos appearing on sites instead. Therefore, videos also help sites show up higher on the search engines.
Here are some of the things you need to keep in mind when creating video marketing pieces:
- Tag.
- Offer value.
- Address objections.
- Include a call to action.
- Keep it short.
- Pick a focus.
- Upload them to your site.
It is truly important that you integrate video into your online marketing efforts. You can start out by recording a basic video tip on how to best use your product or service, just get it recorded and post it to YouTube, your own website and/or blog and see the wonders it could do to you and your business! For more information on online marketing and Internet Marketing, Please Subscribe to my blog.
Annetta Powell
Your Professional Success Coach
Very well said. Video marketing is not just a trend but certainly an innovative way of information sharing, not to mention it is more engaging.
Annetta Powell
Your Professional Success Coach
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