We are now living in the age of the internet! Most things, topics and people can be found via the internet with one click on a search engine. There are some truly great benefits to being online. Have you ever heard of online marketing? Well if you haven’t, let me explain.

Online Marketing is the art of marketing good and services via the internet. There are millions of people that have bought and sold products with just a click of a button! Doesn’t that sound great?! Well what’s even better is that your internet marketing business will soar with the use of online marketing. The internet provides opportunities for advertisers. Online marketing allows businesses to connect with their consumer and endorse their products. Let’s take a look at a few of the great benefits to online marketing:

1. Customers find it easy to search products that they intend to buy over the internet. It just requires that they enter the right keyword and click on the search button in any search engine.

2. If you advertise over the internet, you can update product, include product reviews, and also maintain a mailing list and keep in touch with the existing customers by creating a capture or squeeze page by capturing their name and e-mail address.

3. The internet allows customers to not only get to know your products, but they get to know you as the seller of the products. You can create a niche for yourself as well. You want the customers to know who you (or your company). This gives them a sense of comfort and they are more willing to purchase whatever you have to sell off the internet.

4. You can expand your business more easily over the internet. With a click of a few buttons, you can add more products and services. You can also create an entire advertising campaign. How great is that? You don’t have to run around town with signs and flyers. Just get connected online and that’s half the battle.

5. The effective results of marketing online can be seen just in a matter of a few days or months provided that the proper marketing strategy is followed.

6. You can incorporate the use of demos/videos to show how your product works. Visual appeal is what customers generally go for. It creates a sense of comfort when they are able to actually see what they will be purchasing virtually.

7. The internet is basically free. Ok, sure you pay for your internet service but that’s nothing compared to all the things you can do once you’re connected. You can build an entire business online and it won’t cost you a ton of money.

The list can go on and on actually but these are just to name a few. So when you’re visualizing your business, think of the benefits of online marketing! It’s cost effective and you’ll reach a global audience! What could be better for your business?

Annetta Powell

Your Professional Success Coach