How to Build a Brand Using Content Marketing
According to the 2013 Content Marketing Institute Report, 85% of B2B Marketers use content marketing to promote their products and the values of their brand. This important finding reinforces the fact that content marketing is one of the major pillars of internet...
5 Effective Brand Building Strategies to Attract Customers
Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses...
When Social Media Marketing Intersects Lead Generation
The introduction of internet has revolutionized the way business is done. Nowadays, the business companies and organizations regardless of their size rely heavily on internet to reach out and market their products to the people. Gone are the days when marketing meant...
The 10-Step Plan to Successful Internet Marketing
Internet marketing has grown tremendously over the last few years. The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures. Though innumerable opportunities abound online, it...
Managing Relationships: Cardinal Sin #1 Being Self-Absorbed
Relationships aren’t one-sided. Well, obviously. Yet time and time again, we fall into this pit of self-centeredness. We think that relationships are outlets for ourselves –and merely ourselves. In the context of managing our relationships, selfishness and apathy...
Managing Relationships: The Struggle for Common Ground
Relationships rarely mimic each other. We may not actively realize it, but each relationship serves a specific purpose in our lives –and this isn’t meant to be some profound statement. We simply partition our interactions into categories that fit our interest. One...
Managing Relationships: Of Commitment and Dedication
As we discussed earlier, there are two primary signs that show the makings of a bad, unsatisfying relationship. Yet, there are many other characteristics that can detract from a fulfilling relationship. They aren’t necessarily “bad” but rather they may prove to...
Managing Relationships: Tell-tale Signs of Bad Relationships
To paraphrase Scott Adams in his book The Dilbert Principle – A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions- fire all the jerks. Sometimes it isn’t you, it’s them. Naturally, the response to that would be “But can’t...
Maintaining Relationships: No (Wo)Man is an Island
…but doesn’t it happen naturally? We surround ourselves with relationships of all kinds, yet are we conscious of the way our interactions carve out these relationships? Maintaining relationships isn’t something we actively do; we just do it. Yet, if we took time to...
The Art of Persuasion: Practice Makes Perfect
In the past few articles we’ve been discussing, in theory, how to master the art of persuasion. Now it’s time to move on and take tangible steps to get better. Here’s how. Preparation for Persuasion 1) Derive From Others Good substance sparks good style....
What are the Obstacles Facing Leaders Today?
As with many things in life, leadership is in a state of flux. It has never been an easy concept to master. Just when we think we have things under control, we realize that we simply don’t. Such is the nature of business and its relationship with those who lead it....
The Art of Persuasion: Defend Yourself
Sometimes your job is to convince others. Sometimes your job is to convince others not to be convinced by others. Intentionally confusing? Certainly. Getting backlash in the online sphere is inevitable. Sooner or later, you’re going to say something that ticks...
Get the Persuasion Rolling: Solid Opening Lines
It’s not a pretty reality, but people often label your thoughts by the first few lines that come out of your mouth (or the first few lines you type). Opening lines are the determining factors of how hard it is to sell the rest of your speech. Start bad and it’s an...
The Art of Persuasion: On the Edge of Emotions
Logic may convince, but emotions serve to inspire. At a superficial level, persuasion merely gives a good reason to do something. True persuasion, however, makes you want to do something (and sometimes, without a reason to boot). Emotion and logic must coexist as one....
Real Estate Investor: When Everybody’s Going Crazy About it
Ever wonder why people working in Corporate America are now leaving it for good to become a real estate investor? Have you been speaking to your friends lately and hearing them tell you about all the nice homes on the market for dirt cheap prices? Have they been...
Shake Off Your Doubts and Have Your First Real Estate Investment
I admit it, with all the negative coverage on the state of real estate investment today, looking at this investment opportunity can scare you. You might even view a real estate investment as something too risky to take. However, we take risks every day; most of which...
Screening Renters Carefully: The Most Crucial Aspect of Land Lording
While most people who jumps into the real estate investment arena wants to partake from selling their properties, some prefer to enter the world of land lording. Just like buying and re-selling properties, land lording also promises a good source of lifetime...
The Art of Persuasion: How Not to Be a Robot and Be Human
In our quest to master the art of persuasion, we have to face down the most vile enemy of all things convincing: sounding like a a scripted robot. Many view speeches and presentations as an opportunity to regurgitate whatever is on the sheet of paper in front of them....
Attract a Magical Income Through Real Estate Investment
Now is the perfect time to invest, and there can be no other opportunity better than real estate investment. Lots of houses are being foreclosed and sold each day. You can easily shop for your dream real estate investment properties online and in local newspapers. Why...
How to Build Credibility as You Speak
It’s an unfortunate fact of life: Sometimes speaking the truth isn’t enough to sell the truth. On the converse, sometimes dressing up rubbish as the truth works –that’s why we have politicians. Substance is important, but the perception that your substance is...
Importance of Building and Expanding Your Opt-in List
Online businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas: Business Operations Product Catalogues Customer Relations Reach & Accessibility On the whole, every online home...
Keys to Building a Constructive Personal Brand Online
The significance of outshining one’s competitors is no longer confined to an organizational perspective. Nowadays, every go-getter is going all out to promote one’s unique qualities. These efforts are broadly categorized as Personal Branding. Similar to the widely...
Best Practices for Instagram Marketing and Lead Generation
Instagram is a social media platform where users can take photos (on their cellphones), antiquate them by adding camera filters and vintage frames, and share them on Twitter, Facebook, and their own Instagram accounts. As an online marketing platform, Instagram has...
How to Build a Brand Using Content Marketing
According to the 2013 Content Marketing Institute Report, 85% of B2B Marketers use content marketing to promote their products and the values of their brand. This important finding reinforces the fact that content marketing is one of the major pillars of internet...
5 Effective Brand Building Strategies to Attract Customers
Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses...
A Guide to Email Marketing: Back to Basics
Email marketing is one of the most powerful and effective channels of communicating and engaging prospects and loyal customers online. What makes email marketing strategy exceptional is that it gives you a chance to personalize your message. As much as email...
When Social Media Marketing Intersects Lead Generation
The introduction of internet has revolutionized the way business is done. Nowadays, the business companies and organizations regardless of their size rely heavily on internet to reach out and market their products to the people. Gone are the days when marketing meant...
The 10-Step Plan to Successful Internet Marketing
Internet marketing has grown tremendously over the last few years. The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures. Though innumerable opportunities abound online, it...
Managing Relationships: Cardinal Sin #1 Being Self-Absorbed
Relationships aren’t one-sided. Well, obviously. Yet time and time again, we fall into this pit of self-centeredness. We think that relationships are outlets for ourselves –and merely ourselves. In the context of managing our relationships, selfishness and apathy...
Managing Relationships: The Struggle for Common Ground
Relationships rarely mimic each other. We may not actively realize it, but each relationship serves a specific purpose in our lives –and this isn’t meant to be some profound statement. We simply partition our interactions into categories that fit our interest. One...
Managing Relationships: Of Commitment and Dedication
As we discussed earlier, there are two primary signs that show the makings of a bad, unsatisfying relationship. Yet, there are many other characteristics that can detract from a fulfilling relationship. They aren’t necessarily “bad” but rather they may prove to...
Managing Relationships: Tell-tale Signs of Bad Relationships
To paraphrase Scott Adams in his book The Dilbert Principle – A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions- fire all the jerks. Sometimes it isn’t you, it’s them. Naturally, the response to that would be “But can’t...
Maintaining Relationships: No (Wo)Man is an Island
…but doesn’t it happen naturally? We surround ourselves with relationships of all kinds, yet are we conscious of the way our interactions carve out these relationships? Maintaining relationships isn’t something we actively do; we just do it. Yet, if we took time to...
The Art of Persuasion: Practice Makes Perfect
In the past few articles we’ve been discussing, in theory, how to master the art of persuasion. Now it’s time to move on and take tangible steps to get better. Here’s how. Preparation for Persuasion 1) Derive From Others Good substance sparks good style....
What are the Obstacles Facing Leaders Today?
As with many things in life, leadership is in a state of flux. It has never been an easy concept to master. Just when we think we have things under control, we realize that we simply don’t. Such is the nature of business and its relationship with those who lead it....
The Art of Persuasion: Defend Yourself
Sometimes your job is to convince others. Sometimes your job is to convince others not to be convinced by others. Intentionally confusing? Certainly. Getting backlash in the online sphere is inevitable. Sooner or later, you’re going to say something that ticks...
Get the Persuasion Rolling: Solid Opening Lines
It’s not a pretty reality, but people often label your thoughts by the first few lines that come out of your mouth (or the first few lines you type). Opening lines are the determining factors of how hard it is to sell the rest of your speech. Start bad and it’s an...
The Art of Persuasion: On the Edge of Emotions
Logic may convince, but emotions serve to inspire. At a superficial level, persuasion merely gives a good reason to do something. True persuasion, however, makes you want to do something (and sometimes, without a reason to boot). Emotion and logic must coexist as one....
Real Estate Investor: When Everybody’s Going Crazy About it
Ever wonder why people working in Corporate America are now leaving it for good to become a real estate investor? Have you been speaking to your friends lately and hearing them tell you about all the nice homes on the market for dirt cheap prices? Have they been...
Shake Off Your Doubts and Have Your First Real Estate Investment
I admit it, with all the negative coverage on the state of real estate investment today, looking at this investment opportunity can scare you. You might even view a real estate investment as something too risky to take. However, we take risks every day; most of which...