How do you make your brand stand out? With so many people and businesses now active on social media, it can be a little overwhelming trying to come up with ways to cut through all the noise. But then again, sometimes the answers are right in front of our faces – and no you don’t necessarily need a viral hit to grab peoples’ attention.
In this post, I’ll go over seven simple ways to make your brand stand out on social media which you might have overlooked.
1. Use Your Brand Voice
One of the quickest and easiest ways to help your business stand out on social media is to be yourself (or brandself? lol).
Simple, right? Although nailing your brand voice can be quite the process, it will help you stand out from the competition, and subsequently attract the right followers to your social channels.
2. Theme Your Accounts
Theming your accounts is a great way to boost your presence – especially on Instagram. Theming essentially means sticking to a distinct color palette or approach, using the same filters and the like to create a distinct look and feel.
Themed accounts are visually pleasing, set the mood for your followers, and reflect your brand’s experience or current mood.
Themes can also change and fluctuate – which is completely fine.
3. Use Strong Visuals
A good, simple way to help your business stand out on social media is to utilize strong visuals.
Keep images and video as clear and high quality as you possibly can. Being able to carry your branding and reflect the feel of your brand through imaging can be key to attracting and retaining followers.
Remember to get creative and explore ways to use visuals in unexpected ways – for example trying puzzle feeds, and grid images on Instagram.
4. Tell A Story/Write Compelling Captions
Let’s combine the elements we just went over – strong visuals, a theme and your brand voice, and use all of these to tell your brand story. And the way you tell your brand story is to add more context to your visuals with captions.
Try to make your captions compelling, while adding value to your audience. Remember that the point is to connect with your audience – so try creating conversations instead of just speaking AT them.
5. Use Network Tools/Mix Up Content
Another way to help your business stand out on social media is to use network tools to add a little extra oomph to your presence.
Be sure to use different posting techniques and content types – in other words, get used to mixing up videos, images, and don’t forget to throw plain text posts into your content schedule
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