With the prevalence of social networking media, one must still take necessary precautions and keep in mind that not all websites are good for your business. You really need to take a look at the sites and determine who and where your audience is before creating your own business page. Here are the various types of websites out there to help you figure out which ones you really need:
- Niche Forums – these have pretty much any kind of company that you are involved with as members discussing about any topic you care about. Here, you can find people passionately talking about your particular market. However, it is important to know that they will likely be very vocal about negative feedback which of course can help you improve your products or services.
- Broad Based Discussion Sites – Examples of these are discussion forums that have been around for quite some time now. Do a Google search and see if you can find forums on your topic or go to Yahoo Groups and Google Groups to see who are talking about you.
- Traditional Social Networking – These include MySpace, Facebook, Twitter, and more, which are all good for traditional marketing.
- Social Media Submission – The most popular among all is Digg but there are social media sites for almost anything out there. At the very least, you can start by listening to what people are saying then you can respond and try to become a valuable resource on a topic.
- Social Bookmarking – Examples are websites like Delicious, Stumbleupon, and others which have a lot of discussions. Don’t want to create a profile on these sites? Then you can start submitting your own stuff. But don’t just bookmark all your own pages because it might appear spammy and it isn’t going to cause people to be interested in you.
- Micro Blogging – Younger people think email is for old people so they use micro blogging instead. If you do email marketing, think about what parts of your email campaign can you use for micro blogging.
- Photo & Video Sharing – Sites like Flickr with over 2 billion pictures on are becoming very popular. Almost everything has comments and sharing your own business photo can give you a ripple effect.
- Reviews and Ratings –TripAdvisor, Epinions, Amazon which have been around for a long period now are examples of websites wherein people are given the opportunity to review things or talk about anything including your business.
- Blogs – Almost ½ of America’s population read blogs so create your own and make sure to post relevant contents only.
All of these are ways to reach your customers and learn about their consumer behaviors while they are learning about your products or services as well. For more information on different websites for your business, Subscribe to my blog.
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