If you’re a business owner, you probably know firsthand about all the various things that need to be written to keep things operating smoothly. Website content, blogs and social media posts, landing pages, newsletters—each are important components of your website branding and marketing strategy, but how on earth can you oversee all that and run your business efficiently at the same time?
Work smarter, not harder—that’s what I always say.
In today’s technology-driven world, content is what boosts your website’s search engine optimization (SEO) rankings, making it possible for you to outrank your competitors by better understanding what users are searching for.
…And while you’re here, don’t forget to register for EXCLUSIVE access to my online mentorship program, ‘The Wealth Connect Inner-Circle Coaching with Annetta Powell’ to learn everything you need to know about building a successful brand.
Five Ways A Copywriter Helps Your Website Branding
Hiring a copywriter not only sets the tone for your brand, but it also helps you engage better with your target audience and drive your sales. In this article, I’ll be discussing five notable benefits of hiring a copywriter to help your website branding strategy.
1: Establishes the Tone & Voice of Your Brand
The best and most effective way to get consumers to feel a connection and identify with your business is to be and sound authentic. You are the authority on your business, and only you understand all the nuances of your company—its advantages and what sets you apart from the competition, but you may not know how to verbalize it all on your website. This is where a copywriter can help.
Presenting a clear story and message that motivates your audience to act quickly in a thoughtful, engaging way is key. Every single page of your website needs to be optimized and consistent in the tone. From the homepage to the contact page, they all matter. The goal is to create a lasting impression on potential customers and good website content does just that. It elevates your company’s reputation and communicates the values your business represents.
2: It Helps Your Website’s SEO Rankings
Your business website is a lot more than just a bunch of informational pages. It’s also a virtual sales funnel that draws in potential leads. Successful copywriting bolsters the amount of targeted web traffic to your site from search engines like Google and Bing.
Experienced content writers will be familiar with search engine optimization and will know how to effectively apply it to your website’s copy. If you hire a copywriter who’s proficient in SEO writing techniques, you’re guaranteed to increase your organic search traffic.
3: They Leverage Content & Convert Leads into Sales
It’s not just about understanding SEO and organic traffic to your website, it’s also about writing high quality copy that turns into sales.
It’s a common misconception among business owners that as long as people are coming to their site, they’re golden. However, if you aren’t converting visitors, it doesn’t really matter how much traffic your website gets. Increasing sales is critical for getting a proper return on your marketing investments. Copywriters who know good website branding know this.
Content writers do far more than create copy. They use creative verbiage and utilize the tricks of the trade to elicit persuasion in their writing that targets audiences—and most importantly, brings in sales.
4: They Understand Website Architecture
A lot of business owners spend thousands of dollars building a custom website for their company, yet they lack a basic understanding of the structure of a website in terms of pages, calls to action, and the overall taxonomy.
Believe me when I say that creating an optimized and well-designed website is a science and an art—one that creates an attractive website that’s easy to navigate. Hiring a professional copywriter to help you is really a no-brainer.
5: Copywriters Save You Time
As I mentioned in the beginning, if you’re a business owner or entrepreneur who’s trying to juggle all the day-to-day operations of your company, you’re probably already spreading yourself too thin. It just makes sense to bring someone in who can help you with your content marketing and website branding strategies.
Professional writers are experts at what they do, just like you’re an expert at what you do. When you hire a copywriter, you’re not just paying them to write content for your business website—you’re also paying them to save yourself time and make you money.
Where Can I Find Business Copywriters?
There are a number of places you can go when looking for copywriters. Upwork and Fiverr are two of the most popular platforms for freelance writers, but you can also opt to go with an in-house content writing agency. Whatever works for your budget and your business is what you should ultimately choose.
Get Help From A Branding & Marketing Expert
So, there you have it! Five ways copywriters add substantial value to your website branding efforts and ultimately, your business’s bottom line.
If you’re an entrepreneur who’s interested in taking your business to the next level, I can help. I’m a business and branding expert with over a decade of experience helping people just like you become their own boss in the career of their dreams.
What are you waiting for? Register today for my online training course: Build A Brand That Dominates to get started on the journey of a lifetime.
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