Are you an entrepreneur or business owner who’s been feeling like your brand isn’t thriving like it should? A business rebrand can be quite an undertaking—it can also require a lot of time. But the good news? It can also come with countless benefits. From reaching a new audience to modernization, a solid business rebrand could be just what the doctor ordered.
Don’t sleep on your brand! If you’ve been toying with the idea of switching up your branding and marketing efforts, here are six tell-tale signs you’re making the right decision.
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1: You’re Not Happy With Your Image
If you’re not loving your current brand image anymore, can you really expect your customers and employees to be happy with it? If you aren’t enthusiastic about your branding, you’ll end up losing your passion for it altogether.
They say that every five years, we change our outlooks and our views—the same can be said of our brand. Just because you loved it five years ago, doesn’t mean it’s still doing it for you today.
So, if you find that your business cards, website, logos, marketing materials, or even your brand name make you a little cringy, now is the time to do something about it.
2: You’re Growing
Is business booming? While an expanding brand is certainly great news, it could mean that you need a business rebrand to reach your newly acquired audience. If your logo has a nod to the place where you started or incorporates the name of the city where you operate, it could be a good idea to change it so that your new customers know which areas you service.
On the other hand, if you’re looking to expand your business in the near future, that’s also an optimal sign for undergoing a rebrand.
3: Your Brand Is Getting ‘Lost In The Sauce’
Have you found that your brand is getting lost in a sea of your competitors? Does your messaging or logo feel bland and boring? Every business needs to stick out to catch consumer eyes, and implementing new technologies is a great way to do it.
A successful entrepreneur or business owner understands that in order to capitalize on your image, your brand needs to be reflective of all the unique services or products you offer. With an estimated 31 million entrepreneurs in the United States alone, there’s no time like the present to stand out.
4: Your Brand Name and Vision Are No Longer Cohesive
Your business’s name is what most consumers will remember about your brand, which means it needs to be reflective of your brand’s vision. As cultures and the times evolve, so should your branding efforts. What worked beautifully five years ago, doesn’t necessarily fly now.
So, if you’ve been considering a new logo or even a new name entirely for your company and you have some good options that sound better, make the change.
5: You Want To Reach A More ‘Modern’ Audience
Just like the times, audiences change. We live in a time where almost everyone in the world owns a cellphone or has access to one. What does this mean for you? It means you need to adapt your business model to include mobile-friendly infrastructure.
Without a doubt, redefining your brand to fit a more modern and technologically advanced demographic will lead to growth for your business. A great place to start is with your social media marketing. What platforms do you use? Which ones should you use? Where can you get the largest number of engagements? Social media pages are a vital marketing strategy for millions of brands, and you should be acting on that accordingly.
Once you’ve finalized your business rebrand, consider offering giveaways or promoting your “new” brand on all major social media platforms.
6: Your Business Plan Is Evolving
Business plans change as business owners discover new technologies or reach new people. If your company strategy has changed and your brand doesn’t reflect that, undergoing a business rebrand could help you meet new goals.
Always remember that what’s happening behind the scenes at your company should align closely with how audiences perceive your brand. If you truly believe that a rebrand is unavoidable, get started on a new branding strategy.
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Get Expert Business Development Help
If you think that your business isn’t living up to the expectations you have for it, rebranding may be the best option. If any of the issues above resonate with you, it’s time to get help. Speaking with a business mentor will help you get back on top, meeting and exceeding your goals.
I’m ready when you are—contact my team today to get started.
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