by admin | Mar 26, 2013 | PERSONAL DEVELOPMENT
Share this:Logic may convince, but emotions serve to inspire. At a superficial level, persuasion merely gives a good reason to do something. True persuasion, however, makes you want to do something (and sometimes, without a reason to boot). Emotion and logic must...
by Annetta Powell | Mar 22, 2013 | PERSONAL DEVELOPMENT, YOUTUBE MARKETING
Share this:In our quest to master the art of persuasion, we have to face down the most vile enemy of all things convincing: sounding like a a scripted robot. Many view speeches and presentations as an opportunity to regurgitate whatever is on the sheet of paper in...
by admin | Mar 21, 2013 | PERSONAL DEVELOPMENT
Share this:It’s an unfortunate fact of life: Sometimes speaking the truth isn’t enough to sell the truth. On the converse, sometimes dressing up rubbish as the truth works –that’s why we have politicians. Substance is important, but the perception that your...
by admin | Mar 18, 2013 | PERSONAL DEVELOPMENT
Share this:Words transcend their owner. Once you’re done speaking, how are people going to remember you? No human is capable of naturally remembering word-for-word any message you tell them. Instead, they identify what you said through a set of words, or...
by admin | Mar 17, 2013 | PERSONAL DEVELOPMENT
Share this:Even the greatest speakers face this problem –knowing when to shut up. Perhaps not the most gentle statement, but one that deserves some credence. Think of it as an uphill battle. The more you talk, the higher the chance of your audience zoning out....
by admin | Mar 16, 2013 | PERSONAL DEVELOPMENT
Share this:In our haste to get our opinions out to others, we often forget an important question –does anyone care? The answer is typically a no. This may seem like a pessimistic worldview, but it would be better to assume so. Imagine every statement as a battle to...
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