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What do online courses, eBooks, digital art, and graphic design software have in common? Well, for starters, they’re all digital products within an industry that generates billions of dollars in revenue every year. Selling digital products means selling intangible goods that are just as valuable—if not more so—than physical ones. 

Because digital products are everywhere, selling them can be cost-effective for your business. By this, I mean that it’s a marketplace that comes with particular benefits like not having to worry about physically storing inventory and low overhead costs. Naturally, these advantages make selling digital products a great choice for educators, artists, fitness coaches, real estate investors, writers, freelancers, musicians, creators, and more.

So, how can your business sell digital products? In this article, I’ll break down everything you need to know to break into this insanely lucrative industry.


Hit the ground running.

Register today to secure your FREE spot for my EXCLUSIVE  online training course, ‘Teach Me The Digital Products Game’ and learn the simplest, most cost-effective ways to create and sell digital products.


But First, What Are Digital Products?


Digital products are products you can’t physically touch. But just because you can’t hold onto it doesn’t mean it’s not as valuable. Digital goods are still products that people can buy, use, or consume.

Examples of digital products include music subscriptions, online training courses, TV streaming subscriptions, digital art, software, web applications, downloadable templates, themes, and so much more.


Why Should You Sell Digital Products?


Truthfully, there are so many reasons why selling digital products is worthwhile for solo entrepreneurs and businesses alike. Below I plan to focus on the biggest benefits.


1: There’s No Inventory To Store


As any business owner with tangible products will tell you, it can be quite costly and inconvenient to store inventory. With things like risk mitigation costs, insurance, taxes, facility overhead, and obsolescence costs to worry about, the expenses add up quickly.

Keep in mind storage space in warehouses costs an average of $8.22 per square foot in the United States.

When you’re selling digital products, you eliminate the need for physical storage which means saving money on renting warehouse space. If that’s not enough, you can also avoid paying the additional costs of purchasing packaging supplies.


2: Low Overhead Expenses


Selling digital products isn’t nearly as expensive as selling physical ones. When you remove labor, storage, and shipping costs from the equation, you’re talking about big gains to your bottom line.

Even better, a lot of the time you can sell on eCommerce platforms like Shopify for free, with paid service upgrades available. At the end of the day, the biggest thing you’re investing is your time.


3: Flexible Troubleshooting


If a customer has a problem with a digital product you’ve created, it’s so much easier to rectify the issue. Not only does it allow for shorter waiting periods, but it also eliminates potential product returns, recalls, or redistribution costs associated with physical goods.


4: In General, It’s Just More Flexible


When it comes down to it, selling digital products offers way more flexibility than selling physical ones. If you’re an entrepreneur who’s launching a new product, it boasts far more possibilities, and the process is much simpler. 

Just as an example, let’s say you own a print publication of some sort. In addition, you could also start a digital newsletter subscription to keep your target audience in the know and up to date.


5: Selling Digital Products Creates New Streams Of Income


If your business is already selling tangible products to consumers, it’s practically a no-brainer if you’re looking at creating additional streams of income. Without a doubt, digital products complement their physical counterparts. Like for instance a writer who sells books, could also publish digital content on the internet.

If you’re a brand that’s already got successful digital products, you have an even better chance at expanding your offerings once your audience grows. 


Learn How To Start Creating & Selling Digital Products


Sure, selling digital products might seem a little intimidating, but it truly doesn’t have to be. With the right guidance and advice, anyone can do it. All you need is a worthwhile product.

If you’re ready to learn how you can break into this serious profit-producing industry, I can help! Register today for my low-cost online course, How To Sell Your First Digital Product, and start creating and selling digital products in no time at all.


…And while you’re here, don’t forget to register for a FREE + EXCLUSIVE  online training course, ‘Teach Me The Digital Products Game’ and learn the simplest, most cost-effective ways to create and sell digital products in 2023 and beyond.

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