In recent years, the complaint of people receiving unsolicited e-mails has risen to an alarming level. In fact, spamming is such a huge problem nowadays as the number of e-mail users have reached to 1.4 billion worldwide in 2009. It is comparable to about one e-mail user for every five people on earth. The question now is: is it still feasible to use e-mail marketing without violating someone’s privacy?
The answer is a resounding ‘yes!’ What I will be sharing with you today are secrets on how to use e-mail marketing to expand your online business without appearing to be a spam in someone else’s inbox. Read along as I explain each point:
Build a clean opt-in list for E-mail Marketing
The success of e-mail marketing campaign relies solely on a permission-based and clean opt-in list. As an internet marketer, it is important that every single subscriber on your list has agreed to receive e-mails from you. The violation comes in when you start sending out communications to people who may not have given you explicit permission to send them e-mails. You are exactly doing the opposite. Remember your aim is to attract people, not to scare them away. When you are sending out unsolicited e-mails, you are precisely sending out spams.
Target your audience in E-mail Marketing
The best way to target your market audience is to know your e-mail subscribers. This may be an added task, but sorting them out by groups is an effective method when you start sending out personalized messages for each group. Sending out a general e-mail to everyone may actually end up less effective compared to sending personalized e-mails to a particular audience at the right time. When you send e-mails to your target market, it is important that they appear professional in both subject lines and content.
E-mail marketing is all about building relationships
What is amazing about e-mail marketing is that you can build strong relationships to customers who may not personally know you. In fact, when they sign up to receive your e-mail, they are opening their doors for a possible relationship with your company as well as you because they like your products or want to know more about your company. E-mail messages, therefore, are bridges to a stronger and long lasting relationship with your subscribers.
Provide quality content and relevant information
When sending out e-mail messages, your primary objective is to educate your audience, more than tricking them to purchase your products. The best way to do this is to provide informative content enough to educate your audience regarding your products or services. When they are well-informed, they will precisely initiate further transactions. So aim at giving them quality and relevant content.
Develop a call to action
In your e-mail message, include a strong call to action. This is basically telling your readers what to do, why they should do it and how to do it. Distribute throughout your e-mail the call to action phrases, like “make a reservation,” “visit your website or store,” or “fill out a survey.” Telling your readers to “act now” and “reserve your spot today” are also an effective call to action. See to it that these phrases are clearly visible in your e-mail. Make them concise and simple.
The power of e-mail marketing lies in your creativity as a business owner and internet marketer. By learning how to leverage your opt-in list, I guarantee that you will increase your profits in a short period of time. Learn more about e-mail marketing by subscribing to my website.
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