If you own or are thinking about starting a virtual tax preparation business, one of the best things you can do to acquire more leads and sales is to set up your free account with Google My Business (GMB). Not only will registering a GMB account for your virtual tax prep business get more eyes on your company, but it will also give you access to some powerful marketing tools you probably never knew existed.
Your Google Business Profile is a fantastic resource for business owners across the globe to list their businesses. If you’re not taking advantage of this free service, you’re leaving money on the table.
Don’t do that. Seriously.
If you’ve been wondering whether or not you need a GMB account for your virtual tax prep business, you’re in the right place. Today I’m going to break down everything you need to know about this powerful marketing tool.
…While you’re here, register today to secure your FREE spot for my EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn how you can make $100K in just 90 days with a tax preparation business!
The GMB Basics
Before I explain how to create your company’s GMB account, let me first give you a brief explanation of what a Google Business Profile is and how it works.
What Is A Google Business Profile?
For starters, you may hear it called GMB, others call it a Google Business Profile—both are correct. And searching either of them will lead you to a slew of relevant information.
As for defining GMB, it’s an extremely effective tool that allows business owners to optimize and manage their business profiles on Google. It’s a listing that appears in local search results of Google and on Google Maps. It also happens to be one of the strongest directory listings you can have for your virtual tax prep business, so make sure to take the time and register yours.
How Does GMB Work?
In an attempt to boost your visibility on Google—the world’s most popular search engine—a lot of businesses create a Google business listing.
If you happen to fall into that category, something you might not have considered is that creating a business profile does not give you access to managing the listing. For that, you need editing and management capabilities if you’re trying to use your GMB as an effective lead generator and search engine optimization (SEO) tool.
So, how exactly do you get access to your Google Business Profile dashboard? The first thing you’ve got to do is create a separate GMB account for that profile.
Generating A GMB Account For Your Virtual Tax Prep Business
Creating a Google Business Profile is the same thing as adding a place on Google Maps, which happens to be something anyone can do. The only thing that it requires is a company name, a location that’s not a P.O. box, and a business category.
After Google confirms that it’s not a duplicate or fraudulent listing, they then create a Business Profile for that location. The profile is now available to customers so that they can add pictures, leave reviews, ask questions, and view important business information like the website, phone number, and business hours.
Your company’s business profile might also consist of information that Google finds from across the internet. This means that a Business Profile can stand on its own, separate from a GMB account. And, depending on whether or not you registered your own Google Business Profile or not, you don’t have the capability to control the reviews it amasses or the data that it displays.
This is where having the GMB account for your virtual tax prep business comes in handy. By registering a Google My Business account, you’re able to access, customize, control, and improve your business profile—for free.
How Do I Sign Up For GMB?
A tool that allows you to leverage the power of Google and market your tax prep business for free? You’re probably wondering, “Where do I sign up, Annetta?”
It’s easy! To get your free GMB account, click here and select “Manage now,” which will walk you through the process of creating your listing. Keep in mind that a Google Business Account doesn’t automatically generate a Business Profile, it just gives you access and the capacity to add more stuff to the listing. So, you need to ensure that you’ve got existing access to your Google Business Profile.
Once you’ve created the GMB listing and are officially logged in, you’ll need to locate your independent Business Profile on Google Maps and click on the “Claim this business”, or “Own this business?” link on the right of your Google profile. After you’ve done that, your GMB account with be successfully connected to your Business Profile and under your complete and total management.
Woohoo!
Yes, You Should Create A GMB Account For Your Virtual Tax Prep Business
There are so many ways that Google My Business helps business owners. If you own a virtual tax preparation business, you lose the marketing that comes from having a physical location, so signing up for a GMB account is a perfect way to bridge the gap and still be seen in local search results.
So, what are you waiting for? With over 8.5 billion searches performed each day on Google alone, you can’t afford to sleep on GMB.
If you’ve recently started a tax preparation business or are thinking about starting one, I can help. With over a decade of experience helping countless people become successful business owners, I’ve got the insights you need and the instincts you can trust.
Contact my team today to learn more about how you can take hold of your future and become your own boss.
…Psst! Don’t forget to register for a FREE spot in my EXCLUSIVE online training course, ‘Teach Me The Tax Game’ and learn how YOU can make $100K in just 90 days!
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