Are you an entrepreneur or business owner who’s looking for new ways to connect with your target audience? The power of social media is real, but not everyone is well-versed in using it—and that’s okay! You can opt to hire a social media manager to oversee the content you create and post on your various social media channels. Even better, you’ll have more time to focus on running your business.
When you hire a social media manager, you’re essentially bringing someone on board whose sole responsibility is to create a content strategy that drives traffic and engagement.
Not sure if you could benefit from hiring a social media manager? Here are five tell-tale signs you could.
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1: Your Engagement Is Low
Have you been noticing that your posts don’t get a lot of engagement like comments, shares, or likes? If you’re not sure why, hire a social media manager.
It could be that your branding is off, you’re not posting enough, you’re posting too little, or you’re not posting the right kind of content. Whatever the issue is, the person in charge of your social channels will be able to identify the problem and tackle it with a winning marketing strategy.
2: You Don’t Know How to Differentiate Your Content on Social Media Platforms
If you’ve got no clue what TikTok or Instagram is, but you do know that your target audience hangs out there, that’s a great sign it’s time to hire a social media manager. Not only will they understand the nuances that come with each channel, but they’ll also be able to distinguish your content for separate social media platforms.
Choosing to ignore platforms that your market uses is ultimately going to cost your bottom line. Truly, think of it as leaving money on the table. Who’s got time for that?
3: You Can’t Keep Up with Your Target Audience
Social media is meant to be, well… social. A lot of the time clients will try to connect with you on your Facebook or Instagram—and it’s up to you to answer them.
Why is this important? Because it provides a sense of community and belonging to your customers and followers. If they know you’re listening to what they’re saying about your product or services, they are far more likely to keep doing business with you.
4: You Simply Don’t Have Time
If you’re a business owner, then you already know—running your own company is crazy time-consuming and requires a lot of hard work.
On top of everything else that you’re in charge of as a boss, it just may not be fathomable for you to also be responsible for your social media marketing.
And honestly, adding the extra stress to your plate isn’t necessary. With countless publishing and content creation tools, a social media manager can help you save time and take some of the pressure off that comes with advertising your business.
5: Your Company’s Ad Campaigns Are Lackluster
If you pay to promote it, they will come… and by “they” I mean your target audience. Advertising campaigns are a fool-proof way to elevate your marketing efforts, with an almost guaranteed success rate.
With that being said, creating a successful online marketing campaign requires the right skills and know-how—something your social media manager should be able to handle with no problem!
Learn How To Market Your Business On Social Media
No matter what kind of business you own (or plan to own), one thing is for sure, having someone to help with your social media can be a real lifesaver. And they’re easy enough to find! All you need to do is visit Upwork or Fiverr to connect with a freelancer and start generating awesome social media content.
If you can’t afford to hire a professional, there are resources available for a fraction of the cost that will help you learn how to manage your own social media marketing.
I recommend this one from The Wealth Connect: The New Rules To Marketing and Dominating on Social Media.
So, what are you waiting for, friend? Time is money. If you’re ready to start your own business, we need to talk. Contact my team today to start the next chapter of your life!
…And while you’re here, don’t forget to take advantage of my FREE + EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn everything you need to build a successful career as a tax professional!
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