How much of you thought about branding? In today’s fast-paced economy, with new businesses setting up each day, you must distinguish yourself from other producers in the marketplace. Brand advertising is a great way to attract new customers and grow your business.
Marketing your brand is just as crucial as promoting your product. Here are the top six reasons why you need to invest in advertising your brand. Trust us, it will be worth it!
People Buy Brands, Not Products
In a market where every supplier supplies more or less the same product or service, the customer’s perception of your brand can make a big difference. Think of brand marketing as taking hold of the narrative of how your target audience views you and your products.
You can bring out the best elements and features of your products, services, and brand. This can help bolster your reputation and attain a competitive advantage.
Improves Brand Identity
It is true that branding has much more to it than just logos and jingles. It is how your customers or target audience sees you. According to research, 94% of consumers would make more purchases from businesses they perceive as having excellent customer experiences.
This perception molds the type and number of customers you attract. Your brand identity is strengthened every time a customer leaves a positive review of your customer service or their experience.
You can also use branding as a marketing strategy and influence the purchasing choices of people.
Increases the Exposure of Your Brand
It helps create awareness, and a rigorously repeating ad campaign imprints itself onto people’s minds. So the next time someone is asked about a product recommendation by their friend, they will likely mention your brand.
Builds Loyalty and Trust
Now that we know that experience sells, you should consider gaining a competitive edge by building a relationship with your customers based on trust and transparency. According to surveys, 46% of consumers are likely to pay more for the brands they trust.
You can do this by portraying the causes you believe in and promoting the things you do. For example, customers are likely to pay more if they know they are donating to charities or helping a social cause by buying your product.
Bonus Tip: Starting a catchy ad campaign like Coca-Cola’s Open Happiness Campaign can start a trend that can indeed further increase your reach.
Improves Content Marketing
You can help consumers gain insight into your products and processes through content marketing. According to a study, 68% of businesses said content marketing helped them educate their customers.
It makes your audience relate to you and encourages them to engage more with you on all platforms. Consider making a short infographic explaining a specific process or a video introducing your new product and its features. This can build the hype for new launches and find more innovative uses for the current ones.
Bonus Tip: if you operate in a highly technical market, you should consider breaking down your products’ usage and assembly processes to make them easier to understand and more accessible for the customers.
Gives Way to a Multichannel Approach
Multichannel marketing is when a business interacts and approaches its customers through multiple media channels and platforms. A strong brand reputation can help create a consistent and comprehensive multichannel marketing strategy.
You can fully utilize your social media presence and develop strategies that encourage interaction and engagement. This will also help you stay on top of all the algorithms and reach a wider potential audience. A high number of channels also mean more efficient techniques to boost sales.
Bonus Tip: Try going for combined channels and decide the best medium to advertise by considering the kind of platform your intended audience prefers.
Get Help With Your Brand Advertising
Now that we have (hopefully) convinced you to spend more resources on advertising your brand, you can look into some of the best and most cost-effective Brand Advertising Strategies and Techniques to grow your business.
It will be worth your investment and time!