In my years as a business expert, I’ve helped countless small business owners and entrepreneurs grow their online presence and build a loyal following.
Being an entrepreneur myself, I know how difficult it can be to stand out and build a devoted following; however, building an online presence is essential for success in today’s digital world. To help you achieve this success, I’ve put together some tips and strategies.
The following are a few of my most valuable entrepreneurial tips for effectively scaling your online presence.
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1: Identify and Understand Your Audience
Entrepreneurs, I cannot stress this enough—understanding your target audience and the type of content they find valuable and engaging is crucial. Think about what problems they are trying to solve. Who are they? What interests them? The better you understand your audience, the more likely you are to create content that resonates with them and drives engagement.
2: Switch Your Content Up
Make sure your social media content isn’t just promotional. Instead, combine educational, entertaining, and promotional content.
For example, you could create a blog article about “Nine Benefits of a Virtual Tax Prep Business” or post a funny meme related to the tax industry. By doing so, you will keep your audience engaged and establish yourself as a thought leader in the field.
3: Create A Content Schedule
It’s key to post content at the right time and on the right platform. This is so you can reach your target audience when they’re most active on social media. See what works best for you by experimenting with different times of day and days of the week.
You know what they say, you’ve got to follow up to make a sale!
4: Engage With Your Followers
Growing a loyal following requires building a relationship with your followers. Engage in conversations, answer questions, and respond to comments and criticisms. Creating a sense of community among your audience and valuing their input will encourage them to keep following you.
5: Be Consistent
Entrepreneurs can grow their online following by consistently posting quality content to their social media and website. Posts should be frequent but don’t overdo it. It’s important to avoid overloading your followers with content, but you should also avoid being too scarce with your posts. Similarly to timing, gauge how people respond to find the right balance.
6: Utilize Influencers
Working with industry-specific influencers is a fantastic way to reach a new audience and grow your online following. As they say, “Two heads are better than one!”
7: Advertise on Social Media
You can reach a wider audience and increase your visibility by targeting specific demographics. Utilize Facebook’s highly targeted advertising options, for example, to connect with people interested in your industry or product. This helps you scale your base by showcasing your content to a wider audience.
8: Don’t Be Afraid of Trying New Things
With social media constantly evolving, it’s crucial for entrepreneurs to stay on top of new trends and features. Whether it’s using Instagram’s IGTV feature to upload longer videos, experimenting on TikTok, or testing out live streams on Facebook, staying up to date with the latest trends can help you stand out among competitors and grow your base.
9: Hire a Social Media Marketing and Branding Expert
Of course, with the litany of things that come with being a business owner, it may not be realistic for you to also keep up with your content and social media. That’s okay! There are many online freelance platforms like Upwork and Fiverr available to help you quickly find and hire an expert in branding and social media.
I Help Entrepreneurs Grow Their Businesses
In the digital age, building an online following is critical to becoming a successful entrepreneur. It’s okay to experiment and try various things. In fact, I encourage it! But when it comes to things like post frequency, consistency is key. The potential results of growing your following make it worth the effort, time, and money you’re willing to put into it.
…And while you’re here, don’t forget to take advantage of my FREE + EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn everything you need to build a successful career as a tax professional!