As a small business owner, it’s important to implement robust marketing strategies to reach new customers and build your brand recognition. If you’re still new to the game, it can be hard to know where to start, and that’s where this article can help you.
We’re going to talk you through some innovative marketing strategies to help boost your small business toward success. From digital to traditional marketing, let’s make your business excel!
…But first, looking for a CAREER that allows you to make $100K in 90 days? Register now for my FREE + EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn everything you need to know to own a successful tax preparation business.
Search Engine Optimization
As a society, we’re seeing a massive boom in the digital world, and all businesses, big or small, should be utilizing this. When looking for any business, people will use the internet to search for what they want. Search engine optimization is all about gaining traffic to your website/business and using keywords and content to your advantage.
Social Media Marketing
Having a social media presence for your business is an absolute necessity. The most popular platforms you need to be on are Instagram, Facebook, Twitter, and TikTok. These platforms allow you to promote your business freely and build a sense of community around your brand. Potential customers will always look to social media to see if a brand is trustworthy, so you’re only doing yourself a favor!
Email Marketing
If you’ve already begun to establish a name for yourself online, you have likely compiled an email list already. If you haven’t, it’s an absolute must. Email marketing gives you the opportunity to contact your most loyal customers, sending them promotions, offers, and important updates. Emails also remind them that you’re still there and encourage them to return to your business.
Social Media/PR Advertising
User-generated content is becoming a popular marketing strategy in the digital world. Reach out to influencers or big names in your industry and ask them to promote your products/business in exchange for either free products or payment. Not only will you gain some authentic credibility, but you’ll be reaching a large audience.
Industry Relationships
Sometimes, it’s all about who you know. Finding other businesses in your industry, or one that has a similar target audience, to build relationships with can be beneficial for both parties. You can share your resources, knowledge, and customers, and both see growth. Did you know that Spotify and Uber are partnered to bring more customers to each business?
Word of Mouth
There’s no power quite like word of mouth. If a customer really likes your business, they’ll naturally want to recommend it to a friend. Word of mouth is hugely important for a small business; you really want customers to spread the word. In a digital world, you may find that people promote your business of their own accord (for free!), be that through social media posts, reviews, and more.
Traditional Marketing
Even though we’re certainly in a digital age, good old-fashioned in-person marketing can go a long way. Whether you run an online or in-person business, these tools can be handy. TV and newspaper adverts can be pricey, but business cards, flyers, and posters are a more budget-friendly alternative.
As a small business, especially if you’re new to the game, you may want to invest time into using our EZ Tax Solutions preparation software. This user-friendly software helps you focus on what’s really important in your business, helping you instill trust in your clients and grow your business.
Conclusion
Marketing your small business can feel like an overwhelming challenge, but these strategies are sure to set you on the right path. Take them one by one and try them out; we guarantee you’ll start to see some substantial growth. The amount of effort you put in will be reflected and rewarded, so don’t give up.
Ready to take the next step? Let’s chat. Starting your own tax preparation business is easy if you know how. My team and I are standing by to help you open more doors to financial freedom!
…And while you’re here, don’t forget to take advantage of my FREE + EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn everything you need to build a successful career as a tax professional!
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