Tax filing season is officially upon us! When it comes to marketing your tax preparation company, are you doing everything in your power to make sure your business is being seen by potential customers? If not, you could be missing out on some serious revenue.
Actively advertising is the best way to grow your tax business. Whether it’s on search engines, social media, direct mail, or commercials, having a solid marketing plan will determine your company’s future success.
Keep reading as we discuss three tips for marketing your tax preparation company in 2023.
[Don’t forget to register for my FREE online mastermind training, ‘Teach Me The Tax Game‘ to learn how to increase your income with a new career in the tax industry, and potentially make $100K in just 120 days!]
Optimize Your Tax Website
Have you ever heard of SEO? Also known as search engine optimization, it’s a guideline of best standards and practices designed to organically enhance the appearance and rank of websites and pages as they’re displayed in search engine results. If you want to dominate your competitors and own your backyard, SEO is how you do it.
Because organic searches account for nearly 60% of all website traffic, investing in a strong SEO strategy is imperative for increasing both the quantity and quality of users coming to your website.
User-Friendly Website Design
Having a website is an absolute must for any business owner, no matter what industry you’re in. It’s especially important for smaller tax companies so they can keep up with their larger competitors.
Designing a website that’s user-friendly, responsive, and easy to navigate is essential for getting people to stay on your page. Also make sure it’s a mobile-friendly website design, as 53% of users report searching for businesses using their smartphone.
Add A Blog
SEO and blogs go hand-in-hand—if your tax preparation website doesn’t have a blog, it’s time to add one. Regularly updating authoritative, keyword-targeted content to your website increases your domain authority on search engines. You can also monitor your performance and see exactly what people are looking for when searching for your tax prep services.
Of course, we advise that you enlist the help of a digital marketing professional when trying to understand the nuances of SEO. It’s a tricky science, but it’s also an asset that’s always worth the investment.
Register Your Google My Business (GMB)
Finally, make sure that you’ve properly registered your Google My Business account. Google is the most popular search engine in the world, so you’d be doing yourself a huge disservice not to take advantage of the free GMB feature.
After you’ve registered your tax preparation business, make sure the correct phone number, website, services offered, address, and business information is correctly displayed on your listing. The click-to-call and view website features make it incredibly easy for people to find everything they need in one single place. Clients can also leave reviews on your GMB listing, so make sure to always respond to feedback, good or bad. Keep in mind that how you respond to criticism says a lot about your business.
Utilize All Relevant Social Media
It’s 2023, and there are so many social media platforms to choose from for marketing your tax preparation business. Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, LinkedIn, and Snap Chat—choosing the best one for what you’re selling depends entirely on your product and target audience.
Start With Facebook
In the United States, 81% of people admit to using YouTube. Facebook is a close second with 69%. That’s not to say you shouldn’t use other social media; Instagram is widely popular among entrepreneurs and influencers alike. LinkedIn and Twitter too.
But, to grow your audience, we recommend initially focusing on your Facebook presence. It allows you to upload your clients’ email addresses and utilize targeted ads campaigns to attract them. It also allows you to stay more connected to your past, current, and future customers. Once you’ve acquired a decent market share on Facebook, broaden your social media portfolio with other social media channels.
Send Postcards Using Direct Mail
You might think that sending advertisements in the mail is a thing of the past, but you’d be wrong. Direct mail is a $70 billion industry that’s expected to continue growing in 2023. A study by Small Biz Genius shows that 73% of consumers prefer having contact with businesses via direct mail because they can read it whenever they want to.
When you’re trying to reach new clients for your tax filing business, focus on new homeowners and new local business owners. Both will be more likely to be in need of your services.
Remember to be creative with your message, use eye-catching wording and colors that are in line with your brand. Most of all, make it easy to read with clear contact information and a call to action. If you don’t feel comfortable doing it yourself, invest in a company that has a background in creating responsive direct mail campaigns.
Marketing Your Tax Preparation Company in Michigan
If you’re looking into starting an in-person or virtual tax business in Michigan, having experts by your side to guide you through the process is invaluable. To learn more about other ways you can market your tax preparation company, sign-up for one of our online wealth-building courses to help you become your own entrepreneurial success story no matter what state you live in.
What are you waiting for? Contact Annetta Powell today! And don’t forget to secure your spot for my FREE online training, ‘Teach Me The Tax Game‘ and learn how to get started in the tax preparation business the right way.