Facebook really is the leading social marketing medium for businesses today. Apart from the fact that it has millions of worldwide users, it is also easy to use. But do you really understand which Facebook feature is right for your business?
Facebook offers you Facebook Pages. You can use Facebook Pages to create and give your business their own profile on Facebook. And the best thing about it is they are free. It gives your business an identity on Facebook which strengthens your brand.
Current customers or even potential customers can become fans of your page and by doing so, allows them to follow you and receive any updates that you post to your page. Each time someone becomes a fan of your page, all of their friends see that they have become a “fan”, which attracts other followers, as well as creates a buzz regarding your business and of course your Facebook Page.
Another feature that Facebook has is Facebook Groups. Facebook Groups carry a similarity to Facebook Pages. The difference is that they are built around a group of people rather than your business or your brand. You must be a member of Facebook to create a Facebook Group You can create a group by logging in to Facebook and then clicking on the Groups link in the main menu on the left hand side of the page. You can use Facebook Groups to create awareness, but they do not have the feature that allows users to become fans, they only become members. It will not share as much information.
So what Facebook feature do you really need?
The answer depends on the goal you want to achieve with marketing on Facebook. The truth is you will gain more exposure from a Facebook Page because it can be seen even by unregistered users whereas a Facebook group page can only be seen by registered Facebook users.
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