Search Engines You can love it or hate it but you can’t ignore it. Local and general SEO are both marketing strategies which aim at increasing the rate of traffic that visits your personal or business related website or blog. They both employ the mechanism to provide the right content that a person needs. This ensures that the people get to access the services from a specific site.
There are differences in the set up of the two strategies and this makes them distinguishable aspects since they can achieve very different targets when in play.
Local and General SEO
What is Local SEO?
This sort of search engine optimization method is mainly considered when a business is providing its product or service to a specific zone. It concentrates on making sure that the people of a particular area (Geo Targeted) are taken into consideration. Local search engine optimization is concerned with delivering to the people of a particular location and is thus more exact in the set up. The exactness is represented when the optimization is structured in such a way that the keyword of the specific service is accompanied and tied with the location. In doing so, the searches that individuals perform will be narrowed down to their local area and target only the site that has a local presence.
Local SEO is a strategy that works for the service providers who are located in a particular state or city and wish to focus their services on the population of a particular locality. In attracting the volumes of clients, this specific form of search engine optimization offers a more direct and localized search result capacity and this means that the sites will be easily accessible and recognized. This as a marketing tool is more success oriented than the general SEO structure. Here is a good article, Listing Your Business on the Search Engines.
Here is an interesting infograhic, The United States of Local Search.
What is General SEO?
General search engine optimization or plainly known as SEO revolves around making sure that the service provided are on a generic basis and targets a wider population be it on a Country level or on Global basiss. This is because of the fact that the optimization technique is not specified just to a specific city or area and hence it can serve virtually any member of the world population if and when they perform a search. In the general search engine optimization, the sites are normally structured with just generic keywords without a local zone specification.
Many of the sites incorporate general SEO, as their marketing plan are bent towards providing information on a global scale. The disadvantage that general SEO has, is the competition. Any search term will have a load of competition thus making it difficult to rank on top results on a search engine. However this can provide a huge advantage in terms of number of visitors coming to the site if you are well ranked as the volume is comparatively more.
The major difference that is evident between General SEO and Local SEO is the orientation that both have and the fact that general optimization is made especially for the larger market while the local optimization is designed for the smaller setting.