Our world today has become fast paced and technologically dependent. With being electronically dependent we have found ways to do practically anything on an electronic device.
We’ve discovered how to send and receive mail with just about a few seconds in between the whole delivery and receiving process; we’ve found ways to use machines to replace what used to be manual labor; we’ve found ways to use a remote control to switch basically every kind of appliance on and off; we’ve also found ways to make a phone that you can use with just a touch of your finger and that phone would probably have every single application that you could ever dream of; we’ve found ways to make practically every aspect of our life dependent on electronics and everything that has to do with technology.
But what do they call the most brilliant invention of all things related to technology? It is what you call the Internet. With the creation of the Internet we were able to socially connect and stay in touch with our friends and family from near and far; we are able to search and learn about practically everything under the sun with the creation of search engines; we were able to share our photographs, videos and thoughts on different sites.
The Internet has become a haven for people who want to showcase their talents without having to do so in person, but there is one feature of the Internet we are going to focus on – and that is Internet Marketing.
What is internet marketing? Picture this. You want to start a business, even if it’s just selling shoes you’ve bought at a wholesale price. It has always been your dream to share your shoe styles with others. You think it’s fairly simple.
However, to start a store (or even just rent out a small kiosk), you need to save up enough money for the startup capital of your location, interior, manpower, plus the money you’ll need to buy your items. You’ll also have to pay for the electricity and maintenance of your store/kiosk. After you’ve raised all this money you need to pick the right location for your store/kiosk and you’ll have to go through the whole process of signing contracts and arrangements just to be able to rent or buy that location.
Doesn’t seem so easy after all, does it? Nowadays you don’t have to go through that whole process just so you can start your business. With the creation of the internet all you have to do is create a page (there are free memberships in some websites), upload photographs of your items and sell away! The Internet is accessed by almost everyone in the whole wide world, but to be able to reach your full potential with your online business, you need to know how to market via the internet.
Internet marketing is the practice of marketing your products online. To be a successful internet marketer you need to know your way around social networks, blogs, file sharing sites, etc. The secret is to be able to come up with a system to be able to tap into the different niches and groups. You need to be able to drive more traffic to your page or website. More traffic means more sales.
Annetta Powell
Your Professional Success Coach
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