Most people think that in order to benefit from search engine optimization, they need to go to radical lengths and take a lot of time just to learn how to do it when in fact, you can benefit from just a few simple tips which you can also use for your articles as well as your blog posts.
The best way to start is by building a big keyword list of words and phrases that are closely related to your niche. Think of keywords that get at least 1,500 searches a month and with no more than 20,000 competitors. Afterwards, pick one keyword per article and / or blog post and write a well written article around that keyword. Include the keyword in the title of your article or blog post.
Don’t make the mistake of thinking that the more keywords you include the better. This is known as keyword stuffing and it will do far more harm than good to your business. Search engines have surprisingly sophisticated algorithms that can pick up on this and could have your article penalized if you try.
Use the keyword once in your internet marketing article instead. If you have learnt how to do podcasting – in the description – blog post title, once in the first paragraph, once in the last paragraph and once or twice throughout the rest of your article, then your article will appear to run naturally.
Keep in mind that you aren’t just trying to attract the search engines but you also want to make sure your article makes sense for human readers which should actually be your main focus.
In search engine optimization, you want to strive for a keyword density of no more than 3%. The longer the article the more keywords you can include and still make the 3% goal.
There is a lot more you can do with search engine optimization, you just have to explore the infinite possibilities that will benefit both your business and your target market. For more information on online marketing, please subscribe to my blog.
Annetta Powell
Your Professional Success Coach
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