Local SEO is Google’s latest feature to trim down search results and let Internet marketers focus on giving importance to localizing their terms. This means adding your location to your target keywords.
Local SEO diminishes the search results competition and gives you the benefit of matching a keyword search by 100% once your locale is specified. How? You must include local modifiers in your URL, title, tags and more to obtain a perfect chance of being searched.
You can either let Google figure out your location based from the contact information found on your webpage or you can make the search process more convenient on the users’ part and more beneficial on your side by specifying your business location.
Remember, you should use the same localized keywords both for the external lead valves that you make and the back links to your website.
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