The advent of Internet has provided a new dimension altogether in the way the network marketing business is conducted. Attraction marketing is one of the favorite marketing strategies amongst many network marketers. The attraction marketing technique allows network marketers to make optimum use of websites and blogs to attract prospects to them rather than chasing them.
Attraction marketing is a welcome change in the marketing business arena. It has completely changed the face of network marketing. It has shifted the paradigm from the old school of marketing where as a marketer you have to chase your prospects to grow your business.
Important tools for Attraction Marketing
Attraction Marketing involves sending lot of e-mail to your prospects on topic’s that can help them enhance their network marketing careers and following up with the people that contact you. However, replying to each and every query could become a tedious task. An auto responder would greatly help you in this regards.
Auto responder allows network marketer to deliver their marketing campaign (e-mail) to the targeted prospects automatically. Auto responder also allows you to send a quick follow up to the customers replies. The quick reply promotes the business goodwill for customer services and helps increase sales. Besides, using auto responder for attraction marketing helps you build strong relationship with your prospects as well as your customers.
Attractive Lead Page
Attraction marketing as the name suggests is all about attracting prospective clients to your business. Having a good lucrative lead page on your business website can become a major attraction to your prospective clients. The lead page should have a compelling offer you are providing to your customers. To make your lead page more attractive you can post useful information about the product/service you are offering, a video related to your product, and exchange the information with the prospective clients for their personal details including name, email address and phone number.
Bio page is referred to as a place on the Internet where your prospective client can meet you, talk to you and know more about you. Bio page supports your attraction marketing scheme and allows you to chat and connect with your prospective clients and build a good relationship with them. You can communicate your story to the people and lead them to subscribe to your products/services.
Benefits of Attraction Marketing
Increased conversion rate:
One of the biggest benefits of attraction marketing is that unlike conventional marketing methods, attraction marketing leads to higher conversion rates of the leads. This is because attraction marketing doesn’t involve pushing your products on to your prospective clients. In attraction in marketing you don’t sell anything but rather you provide them information about topic’s that can help them enhance their life. You build their trust and once you have built their trust the prospect or the customer will automatically subscribe as well as connect with you.
Business always flourishes:
Inarguably the best thing about attraction marketing is that irrespective of the existing marketing condition (recession, tough competitors) your business continues to flourish. Since attraction marketing technique doesn’t involve selling any product rather you are selling yourself. Once you build credibility in the market people will continue to trust you and buy from you. Attraction marketing is here to stay and surely is the future of network marketing.
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