Email Marketing is truly the most powerful and most effective way to reach a wider audience and to convey your messages. Therefore being blocked as a spammer can certainly cause you a lot of headache.
The battle between spammers and online business providers are waging wars thus making it harder to get into inboxes. Almost 1 out of 4 emails doesn’t actually get into the inbox from an email marketing campaign and is either automatically kicked into the spam folder or blocked altogether as noted by a New York deliverability monitoring film called “Return Path”.
Almost every company gets its own share of the spam dilemma in email marketing even if it has opt-in email list of supposedly willing email recipients.
Most start-up companies set their feet on the wrong track by sending too many emails with the hope the many people will click and buy. On the contrary, some send a few emails that they eventually get smoothed by Internet Service Providers (ISPs) and marked as commercial email senders. And I have no doubt that you don’t want to belong in any of these, right? Since this is the case, you have to take several steps to ensure that you don’t end up as spam in email marketing.
First, polish your reputation by maintaining a good sender score for your domain name or IP addresses. When more than one out of a thousand email recipients reported you as spam, then you are in huge trouble. Your messages will be blocked altogether. Another reason why some recipients report you as spam is that you fail to engage them to your content. So next time you distribute your content through email marketing, make sure they create an impact to your recipients.
You may also start considering using clean lists. Refrain from buying lists or contacts as they contain spam traps most of the time. These may also contain fake addresses thus catching spam and email addresses of people who haven’t given their permission to receive any email. You may end up with a huge number of complaints from these people instead of actual sales. Although it may seem time consuming, you should build your own email list composed of real prospects and customers who have given you the permission to send them emails through your email marketing campaigns.
These are just two of the many ways to ensure that you are not flagged as spam. For more information on how to avoid being a spammer, and other marketing tips, subscribe to my news letter. See you there!
Your Professional Success Coach