From Elon Musk to Oprah Winfrey, there are numerous examples of successful personal brands around us. However, we are curious to learn the key ingredients contributing to an effective personal brand.
Personal branding is all about communicating the value that you are offering and what makes you so unique among the competitors. It helps you build customer trust and brand loyalty based on the authenticity and value proposition you offer clients.
Are you interested in learning about effective personal brands and how to create one? Keep reading.
Essential Elements of Effective Personal Brand
We live in highly unpredictable times where customer demands keep changing. Individuals and leaders must dig deep to create a personal brand that resonates with the business goals and customer requirements based on the following five pillars.
Element # 1: Consistency is the Key
Whichever online or offline media you use to connect with customers, it’s essential to remain consistent in your communication and messaging. Being consistent helps in improving trust and familiarity.
Have you seen Nike’s ever-changing logo or the “Just do it” tagline? Do you want them to change? Of course, no. Consistency has helped Nike just to do it the way they do.
Consistency here is a diverse field, which includes but is not limited to:
- Color scheme
Constantly changing your message or color tones confuse the customers about the personal brand.
Element # 2: Compelling Story
Every business, E-commerce store, and influencer has a story to tell. However, what makes or breaks your personal brand is how you make this story compelling and attractive.
How many of you know who is behind Tesla? Of course, almost everyone’s familiar with Elon Musk. The same applies to Facebook and Apple.
The key here is to incorporate the story into your personal brand to connect with the customers emotionally. This way, you can create a differentiator between you and the competitors. You have a unique story among 7.9 billion people on Earth, so you better cash it.
Elements # 3: Authenticity
You can’t create authenticity. It only comes when you deliver the product as per the promise. That’s why we say that actions speak louder than words, and customers take this very seriously.
Simply speaking, authenticity means being genuine and original in what you say and what you deliver. Hence as a company, you need to align your core message, values, objectives, mission, and strengths to create a compelling and authentic personal brand.
At the same time, you must remain humble and not brag about the personal brand as it’s opposite to our promise of being original.
One of the most significant advantages of being authentic is creating your influence, and customers consider you the domain-knowledge expert. For instance, Apple has established its personal brand by guaranteeing state-of-the-art technology to its customers. As a result, Apple delivers the products as per the promise.
Element # 4: Value Preposition
Why should customers buy your product when thousands of similar products are available? So here comes the crucial role of the value proposition you offer customers.
All the products and services available in the market are there to solve the problems we face and to make our lives easy. Many businesses fail to create the value proposition in the market that differentiates them from their competitors.
The value proposition helps us answer the following question while developing an effective personal brand:
- Who do we serve? Target audience and market segmentation.
- Why are we better? Perceived value.
- How do we serve? Communication media, collaboration, and distribution channels.
Element # 5: Ensure Visibility and Accessibility
Thanks to digitalization and the industry 4.0 revolution, you can now reach out to millions of users by creating a website and using social media platforms. Also, you can complement your communication using TV and newspaper to ensure your accessibility and visibility.
If you are an e-commerce business, you should update the blogs to share the latest trends. Similarly, you must engage and interact with the customers in interesting conversations by sharing facts, figures, and informatics to improve visibility and presence on social media.
Other than online visibility, you should also ensure offline presence by following these ideas:
- Networking meetings and sessions
- Events and seminars
- Magazine feature
Get Help With Building An Effective Personal Brand
A personal brand is what the customers perceive about you. That’s why you should act on the five elements discussed above while looking to build and manage a successful branding strategy.