The 2022 tax season is underway and if you own a tax prep business in Michigan—whether it’s virtual or a storefront location—you might be wondering how you can attract new clients. In a state with nearly 10 million residents and climbing, being a professional in the tax industry has never been more lucrative.
So, if you’re looking for ways you can attract new customers to your tax preparation business, keep reading! I’m about to go over the five most substantial ways you can engage and retain new clients.
…And while you’re here, don’t forget to register for my FREE online Masterclass training, ‘Teach Me The Tax Game‘ to learn how to increase your income with a new career in the tax industry, and potentially make $100K in just 120 days!
1: Optimize Your Website
First things first: how’s your website?
We live in an age where people seek instant gratification, and most searchers look for tax preparers online. If your business website is slow and dated, not optimized or mobile-friendly, hard to navigate, doesn’t answer key questions, or contain relevant tax preparation information, you’re missing out on a lot of potential clients.
Utilizing on-page SEO boosts your site traffic and gets you to the top of search engine results. If you’re not sure how your website is performing or where it needs improvement, consult with a digital marketing professional for help. It’s truly one of the most worthwhile investments you can make because the gains are so significant.
The bottom line? Do not underestimate the power of optimizing your tax prep business website! It’s the ultimate driving force your page needs for attracting new and quality clients.
2: Build A Social Presence
Another thing you can do to help get eyes on your tax business is to build a social media presence. Sure, a website may be considered your brick-and-mortar location, but social media gives you access to a much broader target audience. Facebook, Instagram, TikTok, LinkedIn, Snapchat, YouTube, Twitter—the possibilities are truly endless. Facebook continues to dominate the social media world, so the best place to begin would certainly be there. Create engaging posts with creative tools like Canva, post photos, motivational messages, and mix in your best blog content.
If you don’t know where to start and want the help of an expert, consider my online training course: The New Rules To Marketing and Dominating On Social Media. A seriously inexpensive way to take your social media marketing efforts to the next level, in half the time.
3: Leverage Word Of Mouth Referrals
Before the internet existed, business owners relied heavily upon word-of-mouth advertising—and to many degrees they still do, it just looks a little different in 2023. Even though the world wide web is the preferred way to find what we’re looking for when we’re looking for it, a lot of business is conducted based on testimonials from previous satisfied clients.
Display great reviews you’ve received, somewhere on your site that’s visible and sure to catch eyes. For instance, on the homepage, or give testimonials their own page altogether on the menu bar.
Also be sure to pay attention to and engage with ‘shares’ and ‘mentions’ about your company on all social media platforms you’re using. This includes negative feedback that you may receive. No matter what, you should always respond—and in a respectful way. People will undoubtedly be influenced by how you respond to criticism.
4: Publish Quality Content
If you have a website, implementing an SEO content strategy is a must. Publishing high-quality, original content on your tax prep business website is instrumental for generating organic traffic and all roads lead to search engine optimization. Every piece of copy on your site should be intentional and optimized using best SEO practices.
But First, Cornerstone Content
Prioritize your main website content first. That’s your homepage, about page, individual services, or product pages, contact page, FAQs, and so on. These are the cornerstone pages of your tax prep business site, and their value shouldn’t be downplayed.
Make sure you’re answering questions and giving searchers a clear idea about your business and services. Pay special attention to grammar and quality—nothing is worse than a website riddled with spelling and punctuation errors. It may seem minor, but think about it this way: if you don’t care about the small things on your own site, why should someone trust you to properly file their tax returns?
Now Start a Blog
After you’ve nailed the cornerstone content portions of your website, it’s time to add a blog. This is where you publish SEO-friendly content in the form of articles meant to go after certain long-tail keywords or phrases. These are the terms people are searching when looking for your tax preparation business on Google, Yahoo!, or Bing.
More importantly SEO content is how search engines “talk” to your site and know where to rank you in search engine results pages, also known as SERPs. Regularly publishing optimized content is the cheapest and most sustainable way to attract new clients and organically outrank your competitors.
5: Invest In Paid Advertising
One year after ratifying the United States Constitution, Benjamin Franklin famously wrote, “in this world, nothing is certain but death and taxes.”
The Founding Fathers clearly weren’t anticipating the invention of the internet mind you, because pay-per-click (PPC) advertising is nothing if not absolute.
Google Ads vs. Facebook Ads
Paid advertising, like Google Ads, is a fantastic mechanism for generating new leads to your site. The problem is that unless you’re able or willing to fork over thousands of dollars in ad spend each month, you’ll find PPC hard to maintain.
Facebook Ads is a far less expensive resource that allows you to reach just as many potential taxpayers and the platform is super intuitive. If you’re on a tight advertising budget this is a solid starting point.
Get Help From A Tax Preparation Business Expert
Starting a tax preparation business can be daunting, especially if you’re brand new to the industry. Now you can get the expert advice you need at the click of a button. Key insights, trends, training courses, articles, and resources—everything you need to reach your full business ownership potential in 2023.
I’ve helped countless entrepreneurs find success in the tax industry and if you’re willing to put in the work, I know I can help you too. When you’re ready to begin the career of your dreams, I’ll be there.
So, what are you waiting for? Do something BIG for your future and Contact Annetta Powell today! And don’t forget to secure your spot for my FREE online training, ‘Teach Me The Tax Game‘ and learn how to get started in the tax preparation business the right way.