With the holidays upon us, there’s no better gift you can give yourself than the gift of independence and self-employment!
Think about it. Are you currently working a job that’s draining you? Maybe you’re not getting paid enough, you’re under-appreciated, or the hours suck, but whatever it is, if it’s affecting your mental health, it’s probably time for a change.
…But first, looking for a CAREER that allows you to make $100K in 90 days? Register now for my FREE + EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn everything you need to know to own a successful tax preparation business.
Starting the Journey of Self-Employment
Your goal is to become self-employed, but where do you begin? Taking action is as easy as following the steps I’ve outlined.
Here’s everything you need to know to leave your corporate job and join the rewarding world of entrepreneurship and self-employment!
1: Make the Decision to Become an Entrepreneur
Simply put, self-employment starts with deciding to do it.
What’s the difference between those of us who seek self-employment and those who actually get it done? Deciding to start, plain and simple.
Choosing to become an entrepreneur is the first of many decisions you’ll have to make when choosing self-employment. In fact, you’ll have to make many decisions on your own. I won’t lie. At first, it may be difficult, especially if you’re used to working with and taking direction from those around you, namely your boss and colleagues.
Don’t worry though! Those feelings of uncertainty subside once you finally realize that you’re now the boss, and you get the final word on everything that happens in your company.
2: Narrow Down Your Specialty or Niche
The Googles of the world can afford to do just about everything (at least initially), but as a newly self-employed individual, you won’t have this kind of global reach. That’s why it’s so important to focus on a particular area of interest or niche.
Ask yourself these questions:
- What is your chosen area of focus/expertise?
- Does your product/service offer a solution to a problem?
- How can you leverage your knowledge and experience to start a business?
Your next step should be to narrow your niche down even more by getting as precise as possible about what you plan to do. By focusing on a very narrow slice of the market, you’re able to address it much easier than if you tried to cover the entire market.
Not to mention that your branding and marketing efforts will be more effective the more specific you can be about your niche.
3: Identify Your Target Market
Can you tell me about who you plan to serve with your product or service?
Self-employed people often say things like, “Well, I’ll work with anyone who can benefit from what I’m offering!” But truth be told, that doesn’t help you figure out who your target audience is.
Being a successful entrepreneur is not like throwing spaghetti against the wall and seeing if it sticks. Rather it’s about creating a very specific solution for a very specific group of individuals.
So, who are these people you’re trying to attract? If you say, “women between the ages of 24-37,” that may feel specific but in reality, it’s incredibly broad. You’ll have to dig deeper if you want the most effective results.
What does your target audience care about? Are they stay-at-home mothers who want more free time? Are they women working towards developing their careers after taking some time off? The more specific you are, the easier it is to serve your target market.
4: Create A Blueprint For Success
When you become self-employed, you’re going to put a lot of effort into it, so how will you know if you’re succeeding? In the event of a failure, how will you know whether to keep trying, move in another direction, or call it quits?
Here’s the truth about self-employment: you don’t just offer a marketable product or service. Instead, attract those first clients (who aren’t friends or family) by explaining what you do in a meaningful way, marketing effectively, and transforming all your blood, sweat, and tears into income. At the end of the day, you cannot work your way to financial success by simply becoming self-employed and waiting to see what happens.
Rather than setting broad goals, set specific ones that you can refer to frequently.
Consider these questions when outlining your blueprint:
- How many products/services do you want to sell in the first year?
- How do you plan on closing those sales?
- Which marketing strategies are you going to try?
- What will you do to position your product?
- In the event that you fail to sell, what will you do?
You will face all these questions when you choose self-employment. Don’t wait until you have to answer the questions before you actually think about them.
Get Help From A Business Expert
These are just a few of the most important aspects that go along with gainful self-employment. There are a few other things to consider like, where your business will operate, marketing, and even how you spend your most valuable resource—time.
If you want to hit the ground running, I suggest hiring a business expert with a proven track record of success.
Being self-employed isn’t easy to navigate alone but it’s definitely a worthwhile venture that can lead to the financial independence and freedom that you’ve always dreamed about.
So, the only question I have left for you now is, when are you going to get started? Let’s build something together. Contact my team today to get started!
…And while you’re here, don’t forget to take advantage of my FREE + EXCLUSIVE online training, ‘Teach Me The Tax Game’ and learn everything you need to build a successful career as a tax professional!