In 2011, statistics showed that about 250 million people worldwide log in Facebook daily. As a business owner, you have to know how to take advantage of social media and keep up with its pace because these are free web tools that can help you raise brand awareness.
Last March, Facebook launched Timeline for brands with the latter recognizing the new format’s potential in driving better marketing performance. However, to this date, there are still quite a number of people and business owners who don’t know how to get started.
There are several ways to optimize your brand using Facebook Timeline
1. Update your Facebook cover photo
This is Facebook’s most noticeable feature. If you are on the real estate biz, you can upload a unique image that is relevant to your brand. This could be the latest property up for sale or your real estate office. Whatever you think represents your business, make it your cover photo. This catches the attention of your Facebook friends and viewers.
2. Your Facebook profile feature
Facebook suggests brands to use their standard logos as their profile pictures. Profile pictures show up in the newsfeeds, which can help draw attention to your page.
3. Personalized apps and views section
The new Views and Apps section below the cover photo increases visibility of other page sections overall.
4. Highlight and pin key content
This new function allows brands to emphasize their most important posts. Pinned content gets more fan engagement because it’s featured at the top of the Timeline while highlighted posts stretch across the full width of the Timeline, which are ideal for visual content such as photos and videos.
These are just some of the things that can help you begin with Facebook Timeline. By trying these out, you can observe positive results for your brand. For more information on optimizing Facebook Timeline, subscribe my blog.