I think everyone can agree on the importance of digital marketing for businesses big and small in 2023. After all, its sole purpose is to help them grow and prosper by effectively promoting their brand, services, and products.
If you’ve been managing your company’s marketing yourself and you’ve noticed a steady decline in your traffic and sales, it’s time to hire a digital marketing expert. With over 40,000 searches being performed every second on Google, it’s easy to get lost in a sea of competitors. So… Don’t sleep on your business’s digital marketing!
Here are some clear signs you need to reevaluate your online marketing strategy—and enlist in the services of a pro.
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1: You’ve Noticed a Decrease in Leads or Sales
Have you seen a drop in calls or sales? If so, that’s a good indicator that you need help from a digital marketing company. The right team will cultivate an SEO content and marketing strategy that will help you meet consumers where they are—online.
Over 80% of people in the United States admit to searching for something on the web each day. A good marketing strategy will allow you to reach them when they’re looking for you or the services you offer. Keyword research, optimized content, backlinking campaigns, and targeted audiences are all critical elements needed to generate quality traffic that turns leads into sales.
2: You’re Wearing Too Many Hats
Successful entrepreneurs certainly aren’t strangers to biting off more than they can chew—it’s in our blood! Being a boss who’s in control and smashing goals is what we love. But if you’re juggling between website updates, blog content, email marketing, and social media in addition to all your business’s other priorities, you’re spreading yourself too thin.
The truth is that you can’t be the expert in everything relating to your company, and that’s ok. If your background isn’t in marketing, it’s always better to let a professional take the reins. The biggest perk? You’ll be able to focus more of your time and energy on your strengths as you run your business, not your shortcomings.
3: You’re Not Good at Planning Ahead
Planning just one month ahead is not good for business. When you think short-term, you’re setting your marketing campaigns and content up for failure. Your business marketing strategy needs to take long-term and short-term goals into consideration for the best results. When you partner with a digital marketing expert, you’ll be able to plan months or quarters in advance and create a more cohesive experience.
4: You’re Not Monitoring Key Analytics
If you’re not monitoring your user engagement across social media and your website, you’re missing colossal opportunities to collect and examine key insights about your audience.
A digital marketing agency will be able to test, monitor, and analyze different tactics to determine what strategy works best for your business. If you’re not consistently monitoring and evaluating how searchers come to your website, then you can’t accurately identify who and where your most valuable customers are.
Talk about a business faux pas!
Point-blank, if you want an accurate depiction of user engagement and web traffic, you’ve got to start tracking your analytics. If you don’t have a clue where to begin, now would be a good time to open Google on your search browser, and type in ‘SEO experts near me’. You can thank me later.
5: You Haven’t Updated Your Website or Content in More Than Two Years
Did you know that Google gives higher rankings to sites that are responsive and mobile-friendly? That means your website accommodates users on desktops, smart phones, and tablets with pages that load quickly and operate smoothly as users navigate its contents. Does yours?
If your site’s code hasn’t been updated in two years or more, it’s not running the latest versions of things like plug-ins and PHPs, which impacts its compatibility and usability for users. If your site is really dated, you could benefit from a brand-new website all together. Speaking with a digital marketing expert will help you identify which solution works best for you.
The same goes for all the content on your site. If the text on any of your core pages is outdated, or even worse, not optimized, you’re going to struggle to rank organically on the internet. You’ll also struggle with getting new traffic to your website. It just makes sense to hire an SEO expert who can help you create a content strategy with relevant copy that’s written to attract search engines, and in turn, potential customers.
Successful Entrepreneurs Use Digital Marketing to Their Advantage
There’s no doubt about it—if you haven’t been investing in properly marketing your business, you’re making a costly mistake. Having a team or specialist dedicated to strategizing and managing your business’s digital marketing and SEO is an undeniable asset for dominating your target audience—and turning bigger profits.
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