HootSuite is one of the best web applications for managing all your social media profiles. I mainly use HootSuite.com to manage my Twitter activity. In this article, I will be focusing on using HootSuite for managing Twitter account.

 

Ryan Holmes developed first release in 2008. It’s famous for it’s support for teams or more users on single Twitter account, which is an ideal solution for professional use and full-time twitter enthusiasts.

 

Hootsuite has received several major improvements since the initial release. The most important improvement is an introduction of HTML5 in 2010 which is still in use.

 

Take Advantage of Hootsuite Interface to Manage All Your Social Media Profiles

 

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As for the interface, nothing is crowded, networks are divided into tabs, it’s clear and simple. Tweets are separated by discrete lines. The number of new tweets appears in a similar balloon notifications iPhone has. Compose part is present, but only by clicking on it will further open.

 

Visual presentation is rich, alongside ‘classic’ theme there are two additional themes: Blue Steel and Magnum. Blue Steel subjectively my best and dearest.

 

Google Analytics and Facebook in Hootsuite

 

It is possible to connect Hootsuite with Google Analytics profile of your website. The goal is to show statistics related primarily to your Twitter and Facebook activity. This will appeal to statisticians, analysts and anyone who likes a lot of data.

 

Support for Facebook has been improved and is usually used only for writing and forwarding tweets to Facebook. Personally, I prefer to keep Facebook open in a separate tab.

 

Location, Ease and HTML5 in Action

 

GeoSearch is a tweet search by city or geographic location. Since the spread of location services like Gowalla, Foursquare, and Twitter, it is logical that applications must follow the trend.

 

Drag’n’drop uploading allows you to add files to HootSuite by dragging them into your browser. There is no reason to use ‘attach’ button because it is simpler and more intuitive just to drag and drop.

 

Moving to HTML5 interface in 2010 has solved many problems. Major problem was related with loading times. HTML5 interface will load much faster and without delay.

 

Hootlet, AutoSchedule and Hootsuite Premium

 

Hootlet is originally released in 2009 and it’s used for sharing links easily. AutoSchedule is important add-on tool that determines the optimal time to schedule social media messaging. Advanced AutoSchedule options are available only to Pro and Enterprise subscribers.

 

Hootsuite does have premium features, unlike many other social network applications. Features are divided into 3 plans (Enterprise, Pro and Free). Now you probably ask yourself: Do I need Premium Hootsuite features?

 

Well, Pro package is priced 9,99$ per month, and it’s something you must decide your self. Premium features are great but only for dedicated twitter users. If you are a casual user with 3-5 tweets per day, then probably not.

 

Enterprise package is for enterprise users (companies and large teams). This package provides additional and priority support, improved security and other professional services which are not for regular users. Pricing is unknown as it depends on the number of users per company or team.

 

Final verdict

 

HootSuite brings so many features that it will be really hard to improve the next version. It’s an excellent social network application, full of features and easy to use. As for premium service features I see no problem paying a monthly subscription because unlimited social integration, message scheduling, Google Analytics integration is really worth the price.

 

It may be complicated at a first look, but don’t be misguided, give it a chance. Which is your favorite  application for managing your various social media profiles? Occasionally I use Buffer App but not predominantly. I would like to hear from Buffer App fans, may be a comparative review with HootSuite.

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