If you’re a new business you likely already know that reviews are vital to your ability to attract new customers. Customers are naturally cautious around new businesses that have yet to build a significant reputation. Reviews help consumers confirm whether or not your business is worthy of their money.
The list of review sites are practically endless — Google, Angie’s List, Glassdoor, Facebook, Trip Advisor — the list goes on and on. It has become common practice in our society to “vet” products and services by seeking out reviews online first. With that thought in mind, it would behoove you to attract as many positive reviews for your business as possible.
Set up profiles on review websites
Generating positive online reviews quickly requires setting up profiles on as many review sites as you can. Yelp and Angie’s List are two of the more prominent review sites that your business would benefit from, but there are many options to choose from.
The process of setting up your profile on most of these websites is relatively the same. You’ll typically be asked for the same information:
- Business name
- Second address (if applicable)
- City, State, Zip
- Phone number
Even if you’re not interested in generating reviews for your business you’ll still want to set up online profiles on review sites, so you can have the ability to respond to any negative feedback put out there by a disgruntled customer.
To simplify the process and to encourage your customers to leave a review, post a link on your website. Making people work to leave a review will likely discourage them from doing so, so make the process as simple as possible!
Automate the process
Don’t worry, you don’t have to personally convince each of your customers to leave your business a positive review. You can easily automate the process.
The process is simple — send your customers an email requesting a review. That’s it! And the beauty of it all is you only need to set up your email sequence in an autoresponder, such as getresponse.com, one time and you’re done.
Your email doesn’t have to be terribly long. It can read something along the lines of:
Hi, *insert name here*
Thanks, for shopping with our business!
If you enjoyed our service, we would really appreciate it if you left us a review!
*Insert review link*
You can get a bit more specific, but you should get the idea. You can easily set up an email sequence that sends an email to each person that buys something from your website. Then you can sit back and watch the reviews start rolling in.
Coming from a place of honesty
If you want people to trust the reviews about your business, you need to get your reviews in an honest way. Engaging your customers immediately allows them to leave an honest review because the experience is still fresh in their minds.
Remember, setting up online profiles and automating the review process is key! Whether or not the reviews are positive will depend entirely on the quality of the product or service you provide.
If you’re looking for a business mentor reach out to me. I’ll help you completely transform your business so that it’s more profitable than ever before by helping you remove the obstacles from your life. Contact me today to get started.
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