Bounce rate may not lie to you but there is a chance that you will be deceived by it. Bounce rate can be simply defined by saying that it is the number of people who land on your site and leave without visiting any other page. The bounce rates help you analyze if your website is being attracted by the right audience. It also helps in checking if your website is up to the mark.
There are many other situations which can increase bounce rate:
- If a user clicked on a link sent to him by his friend and leaves after reading just the information on that page.
- User browses homepage and leaves in a minute or two.
- User found your page through search engine. He left the page available in the window and started to work on other windows and session timed out.
Remember, if your bounce rate is high, this means you are not making a good first impression.
Lower the Bounce Rate
Infographic published in KissMetrics
1. Prioritize & Optimize
Compare good and bad pages of your site on the bases of highest volume entry and landing pages. Analyze the relation between referrals and clicks. Find the turn off for users and replace it with the best page landing approaches. Experiment with the page design to attract users if your traffic rate is less than 1000 views/week.
2. Utilize Profiling and Segmentation
The bounce rate varies with the language, geography, operating system and browser. Monitor the rates for these factors. In some cases, the bounce rate for Firefox maybe more than the Internet Explorer. In this case, the issue is browser rendering.
3. Maintain Keyword Integrity
Keywords are an extremely important element of search engine optimization (SEO). They are the words and phrases people are typing into search engines to find your website. For example, if you sell basketball cards, you’ll want to come up with a list of 10-20 keywords or phrases that people would use to find your basketball card products. The same goes for a tax preparation business. Whatever you sell, you need to have a solid list of keywords to target potential customers.
The keywords in your own metadata must have a low bounce rate. Also ensure this term is shown in the content as it is. To reduce the bounce rate it is essential to have a brand or site name that has low chance of bouncing.
4. Improve Loading Times
The importance of landing page is very crucial. A good loading page means your visitor will stay on your page and will help improving the SEO factor. To have a faster loading time, deactivate plug ins that are unnecessary. Your images and codes should be optimized to speed up your webpage loading time. With a fast loading of page, there is more chance of the visitor to browse more in your website.
5. Don’t Get Tricky
To lower your bounce rates there are many tricks which you can sue but this does not mean that they are good tricks. Embedding polls, attention grabbing clickable content and contests are tactics which may lower your bounce rate but they will adversely affect the authenticity of your site for the user.
This should be kept in mind that the mission of a website is to sell, entertain or inform the users. If your website is doing that, your bounce rate will lower on its own!