Online leads refer to people who have shown Internet interest in your product or service. Prospective customers will complete your lead generation form on your website landing page and possibly want to talk with you or ask questions.
In some instances, online leads also refer to contact information with demographic data about your prospective customers. Interested people have supplied their personal information in exchange for freebies like webinars, an e-book, product consultations or demonstrations.
Online Lead Generation
Importance of Lead Generation Programs
Generating online leads is useful for list building and creating customer acquisition programs. Regardless of the purpose for lead generation, the ultimate goal is to improve sales and increase profits for your business by expanding your market share within your niche market.
The strategies for lead generation marketing either tend towards sales or marketing. Companies in mortgage, finance, and insurance usually use online leads for sales purposes.
For many other businesses, lead generation ideas are used to generate Internet-based brand-targeted marketing ads for a specific advertiser. Once the ad campaigns are optimized for search engines, leads are mapped or directed to the brand-specific sources.
Benefits of Online Leads
Really, lead generation system through online leads is more beneficial than cold calling or other methods of prospecting for sales. Any prospective customers you gained through the Internet must have known something about your product or service since they visited your landing page. That saves you time, effort and money and makes life easier for your sales team.
When prospective customers are educated before making purchases, they tend to be happier. Informed customers are satisfied because they understand why they are spending their money.
Internet lead generation is a very efficient and low cost marketing strategy for receiving; qualifying and processing new leads which can invariably result in a sale for every qualified lead or at least enable you to have the opportunity to offer your products and services in the future.
Techniques for Online Lead Generation
There are several ways online leads can be generated via the Internet. One common feature of all the lead generation techniques is that they aim at attraction marketing. They all work to get and hold a prospective customer’s attention. Online attraction marketing activities include:
1) Search Engine Optimization (SEO)
Online lead generation via search engine optimization is your primary marketing strategy. This is because search engines increases the amount of leads you will receive through organic web searches. Once your website or blog gain visibility in unpaid or natural search engine result pages, the more targeted traffic you will receive. However, to improve your chances of succeeding with organic SEO, target your organic search engine optimization at different search results like local search, video search, and image search.
2) Pay per Click (PPC) Advertisement
Pay per click advertisement is a result-based online lead generation system. The good thing with PPC ad is that you only pay when a web surfer takes action by clicking on your paid advertisement. That way, you can take charge of your ad budget, the PPC volume and the flow of online leads to your landing page. The PPC ad lead generation system is the best marketing campaign if you want to assess a market before committing your hard earned money to things like product development and other forms of product marketing techniques. In addition, the PPC ad can help you discover the right marketing message that converts most for your niche market and also improves the effectiveness of your marketing and sales strategies.
3) Lead Generation Website
Your website, particularly the landing page, should be as good as the quality of online leads you are looking to get. Design your website in line with the features and content that makes the best converting lead generation websites in your niche market the real winner. Post lead generation marketing forms on every page of your website. Ask for basic information to make it easier to generate leads.
4) Online Lead Generation through Networking and Social Media Marketing
Online networking and social media marketing are useful tools to improve your online leads. Build relationships with your target market via some of the popular social media networks such as Facebook, Twitter, and Google Plus.
5) Newsletter, Webinars, Blogging, Industry Research Reports and eBooks
Blogging by posting articles that add value and provide solutions to the problem regularly improve your online leads. If your blog posts offer value, your readers will provide their emails for your newsletter and ask to attend your webinars. In addition, provide free e-books or industry research reports or journals with product or service information. All these freebies have a way of grabbing attention and invariably improving your lead generation system.
6) Creating Online Marketing Videos, Viral Video, Internet Meme, and Infographic
A combination of audio and video marketing using rich media can greatly improve your lead generation. Add testimonials and photos for greater credibility. Let your video speak directly to the user rather than at them. Let the media bridge the gap you would have occupied if it were offline marketing.
7) Solo Ads
A solo ad is way to build a list fast and generate online leads in record time. When you use solo ads, you purchase the successful mailing list of another marketer and promote your product through his or her list.
The best way to determine which of the above lead generation ideas will work for you is by putting each method to test. You should consider the number of online leads and the quality of the leads alongside the conversion rate. The bottom line is that you should test, test and test your online lead generation strategies before settling on the combination that works best for you.