Alright, so you are targeting high click throughs and open rates, but have you done your homework? Do you know that there are such things as the best and the worst times to send your emails? If not, then this is something you have to read!
While the entire world has fallen in love with social media, one fact remains – email isn’t going away soon! Emails are still essential components of Internet marketing or media campaign. Most people are still using emails to communicate with each other. Emails are still the most professional way of online communication.
Image credit Getresponse
Getresponse, an email campaign software created an infographic to help you understand the right and the wrong times to blast your emails. This infographic is especially useful for Internet marketing professionals who rely on open rates and CTR.
Out of 21 million emails sent by Getresponse clients during the first quarter of 2012, it revealed the following findings:
- The hours with the most number of opens are 8:00 A.M., 9:00 A.M., 3:00 P.M. and 4:00 P.M.
- About 23.63% of all emails are opened during the first hour and this statistics drop as the hours pass by.
- The hours with the most click throughs are 8:00 A.M., 9:00 A.M., 3:00 P.M. and 8:00 P.M.
- Many emails are usually sent from 6:00 A.M. to 12:00 noon while least amount of emails is sent from midnight to 6:00 A.M.
Take note that the best time for you to send out your emails is when the recipients are reviewing their inboxes. These hours are usually early in the morning when they reach their workplace or upon waking up. These data should be able to guide you on your email marketing campaign. Split-testing of emails should also be considered as well as daily monitoring of your statistics.
I personally check my email statistics every day and put the numbers on an excel spreadsheet so I can monitor my progress. This makes me aware of the emails that spark the recipients attention and what time of the day they are interested to go over it. Understanding when your recipients are ready to read and ponder on your emails will benefit you long-term. Having your email opened usually initiates communication between you and your prospects, so you better take email marketing seriously.