Apart from colorful logos and catchy taglines, brand building involves the process of crafting a personality that resonates with consumers. This personality is what sets your brand apart from the vast sea of competition.
Building Your Brand
As an entrepreneur, building a personal brand should be one of your top priorities. How consumers perceive your brand, build their trust, and create familiarity with your brand is highly dependent on the platform you choose for brand building. Now, what platform should you choose to invest your time and efforts in?
Don’t worry; we’ve got you covered! Here are 5 top platforms to help build your personal brand and take digital marketing to another level.
Visuals attract consumers more than anything. And what better platform to highlight those visuals than Instagram?
Grid-based feeds and ‘reel’ making options make Instagram a fun and engaging platform to help create a personal story for your brand. Take creative photos or make short videos to give an insider view to your consumers. This will allow them to relate on an individual level as they get to know more about your brand.
With over 1 billion users every day, Instagram is one of the top social media platforms for brand building. Upload stories, use hashtags and connect with consumers all the time to build their loyalty and trust.
One social media platform bound to be used by everybody is none other than Facebook. Connecting millions of people from all over the world, Facebook is the perfect platform to create brand awareness and interact with clients.
You can set up a personalized business page with ease and network with clients as well as consumers. Facebook also has an option of generating targeted Ads which, if effectively utilized, can help create an enormous reach for your brand.
Answering queries through comments, launching new products on pages, and developing personal connections is how Facebook will help build your brand in a valuable way.
While other platforms may help you post status updates and connect with clients, Medium allows you to post valuable content in the form of detailed blog posts.
Fast-paced videos and stories have their charm but utilizing your writing skills to communicate the expertise you possess as a brand is rare. Medium offers you just that.
By coming up with relatable content, you can showcase your knowledge and develop a personal portfolio for your brand. This helps give a glimpse into who you are while establishing your identity among consumers.
Connecting with industry experts, building a professional network, and growing brand influence are only some of the things LinkedIn offers as a social media platform.
Networking is extremely important as you launch your brand into the world. Having the option to gain professional knowledge from people all around the world can work wonders for your brand. LinkedIn gives you the chance to connect with multinational employers and other experienced professionals.
As you engage with people from your industry through likes and comments, a well-developed network will allow you to build your personal brand through the expertise of thousands!
The generation of today appreciates good audio and visual experience. As far as personal brand building is concerned, videos offer incredible insight to consumers. With a user base of over 2 billion people, YouTube provides an innovative way for entrepreneurs to showcase their brands.
From small video tutorials to industry-related podcasts, you can use YouTube to your brand’s advantage. Consumers will not only get the chance to know your brand personality but also leave their opinions and thoughts in the form of comments.
With a good organic reach, ads can be run to generate revenue as well as fruitfully build on your existing brand. Brand engagement can, therefore, reach an all-time high.
There you go! A list of the 5 best Platforms you can use to build your brand. As an entrepreneur, brand building can seem tedious and exhausting. However, using a combination of the above-mentioned platforms, your brand will be recognizable amongst consumers in no time!
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