One of the greatest advantages of using online advertising is that you have the power to showcase your products in a worldwide audience. In offline marketing, however, this is simply not possible due to the fact that offline advertising can be very limited. Still there are three effective offline marketing ways which are not only easy, but can also be costless: word of mouth, know the people around you and advertise:
Spread the good words about your business
Not too many business owners are aware that it is actually effective and inexpensive to spread knowledge about your business through word of mouth. Though it may seem very primitive in this sophisticated world of advertising, talking about your business can also have good and positive effects. In fact, there is nothing more compelling if the business owner himself is the one spreading the good words about his company. The best time to do word of mouth adverting is during social gatherings or at your local Starbucks when you happen to notice prospects that you think are good for you business opportunity.
Know the people around you
The second most effective and yet costless offline marketing technique is simply knowing the people around you. In recent years, networking marketing has dominated the internet. In fact, Facebook is one of the best networking sites we have today. In offline marketing strategy, however, old-style networking can also be a very effective method to spread good words about your business. When you are first starting off trying to market you business offline, focus on working with the people you personally know. In other cases, good businessmen and women develop a solid network of friends by attending social events. When you have established a solid network of friends, through word of mouth, people will start spreading good feedbacks about your business.
Although advertising involves money, many people find it a very effective method of offline marketing technique. As a good start, it is wise to approach your local radio station because several people within your area may be tuning in. In fact, many people find the radio advertising to be a successful method. On the other hand, many business owners still prefer to use print advertising by putting small ads in magazines and newspapers.
Aside from the radio, magazines and newspapers, majority of the business owners use yellow page ads to showcase their products and services. What makes the yellow page ads very useful is the fact that it is created precisely as a form of advertising. When people read the yellow pages, they are actually looking for a service or product. By using the yellow pages as a form of advertising, you are increasing the chances that your business will be recognized.
Your Professional Success Coach
This was a great post Annetta. A great Audio CD to check it is Michael Clouses “Prospecting 101”. He gives tips on how to market offline at you’re favorite places.
Interesting post… you are very serious about your business, so I’m confident that we will cross paths at the bank 🙂
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