Getting traffic to your website is crucial to your marketing campaign. This is done with search engine optimization (SEO) techniques, and by getting other websites to link to yours. This is called backlinking.

To create interest, you must generate content that points back to you. Social media sites such as Twitter, Facebook, You Tube and Digg are good places to post interesting content that will intrique your readers. Setting up a blog to create an authority destination is another method that will help establish your credibility as an expert in your niche.

Online marketing tools such as SEO Quake will help you find high page rank (PR) sites that have “follow” links where you can leave comments that link back your page. There are also tools to find government directories or sites where you can get listed. The most common method of getting back links is to submit to article directors and to comment on blogs or forums.

Your goal as an internet marketer is to know your audience, find them and convince them to visit your website. Ultimately you want them to take action to buy your products. Once you have mastered the basics, you will be on the road to internet marketing success.

Annetta Powell

Your Professional Success Coach