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What is SEO (Search Engine Optimization)?Search Engine Optimization is one of the ways into which websites are pushed onto the first few searches of search engines such as Google, Yahoo or Bing. To increase traffic towards your website, there are tricks into how your webpage can be viewed first by many.

How Search Engine Optimization Works

Once a search engine user enters a certain keyword to search for a relevant website, the texts from a website are triggered towards being a part of the search result list. The most viewed websites today are mostly the ones on the first pages of the search page or the first ten searches. Depending on the keywords, the competition for that particular niche and the saturation of the keywords used, searching on Google and other search engines may or may not increase your site traffic.

SEO Back System

There is a certain configuration for the search engines to determine which of the websites fit the criteria into making it listed first on the searches. For most advertisers and online marketers, they would check through Google Adwords for a reference of statistical data with the usual keywords used by most users. This is then provided to Adwords subscribers, most of whom are driven to get their optimized websites on top.

Tips on Choosing the Keywords

Apart from the tools that Google provides, it is also important that your business has an in-house team of researchers to see which keywords might be relevant to your products. The trick to using keywords in the text of your articles is to make them as specific as possible. If for example, a product or service that you provide is under computer repairs, instead of just using “computer repairs”, you can have LCD Monitor repairs for HP. It has also been proven that long-tailed keywords are more effective than generic keywords. Long-tailed keywords usually would have the generic and the specific citation of your products or services. This increases the chances of somebody specifically looking for that product to capture your website on the search engine. This also works well for you, because your market is automatically narrowed down into that person who is eagerly willing to know more about your offerings.

Abuse and Backfiring

Spamming web contents with more than the maximum percentage of keywords will be detected by the search engines. When that happens, the website can be removed from the index of the search engine and will be left at the bottom parts of the search list. This is also not useful to the audience #nd they themselves would not want to visit your site again once it is found to be full of useless advertisements. It is then important that in providing web texts and content, carefully choosing the words to be used is important. At the same time, providing informational articles with excellent quality and minimum if not zero percentage of mistakes should be considered.

Getting your business out there should not get you into trouble by trying too hard to sell. There are regulations and rules set by the search engines to provide an equal playing field for all entrepreneurs who want to maximize SEO optimization in their business. For more information on SEO (Search Engine Optimization) and marketing tips, please subscribe to my blog.

Annetta Powell
Your Professional Success Coach

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