In October 2010, Instagram launched its very first appearance and public access and became the top photo-sharing application to date.
With over 800 million monthly active users, Instagram continues to rapidly grow and receives frequent registration from social media enthusiasts.
In fact, the “instagramable”, which means the photo is pleasant and worth sharing, has become part of the people’s vernacular language.
Instagram’s trend today is a great advantage for marketers who wish to increase their sales and the number of their customers.
However, marketers should consider and have great knowledge with the difference of Instagram from the other social media sites, what it contributes in product advertisement, and which of its strengths to focus on to effectively market their desired target audience.
To know more about Instagram Marketing, here are free quick tips that really work in reaching a wide variety of target market throughout the world.
Create Sponsored Ads
When using Instagram, only your followers could see your photos and videos so if you want to have a large number of audience, you need to work out on getting more followers.
Not easy, right?
Worry no more as Instagram allows you to create sponsored ads. Through this, your post can reach even those who are not following you as long as they fit with your target demographic. But Instagram Sponsored Ads is a pay-per-click advertising platform that in order for you to reach further audience, you must have to pay the corresponding amount to the number of audience you want to reach.
Moreover, creating sponsored ads is worth the spend since it has the ability to increase your target market including your sales.
Partner With Instagram Models
Instagram models are those influential people with multitude of followers who greatly influences other people. Partnering with these people is the fastest way to reach variety of target market since they have already built-up their image on social media and have already won the tryst of the audience.
Before doing so, you need to first identify the right Instagram models whose lifestyle/hobbies are relevant to the products you offer. In this way, you can be able to expose your brand to a lot of potential customers who have the same lifestyle/hobbies with the Instagram models you chose. This easily connects your brand to them and gives them greater percentage of purchasing it.
Attract and Tease
The secret to boost the number of your audience is to have an “instagramable” product teasers.
What does this means?
Since Instagram is a social media site that focuses more on photo and video-sharing, you need to have an edge with the other advertisers to catch the attention of mass audience through making a creative and unique advertisement that will increase your leads’ excitement and would gently give them the urge to buy your product.
Use The Appropriate Hashtags
Different from the other social networking sites, Instagram is known for its hashtags which help people easily discover other people’s posts and engage on it.
Based on studies from Simple Minds, Instagram post with hashtags have received the highest average of engagement.
On the other side, TrackMaven has found that the optimal number of hashtags to get maximum engagement is nine. So basically, learning to use nine hashtags every time you post will help you get more engagements and will increase the visibility of your ads.
Do Not Over-Post
Seeing a person’s posts flooding on your newsfeed is quite annoying, right? Same feeling your audience get when you post too often. That will probably turn-off your existing followers and will make them unfollow you so refrain from over-posting.
Instead, pick a specific time of the day to schedule posting your ads most preferably on peak times.
Studies show that the best times of the day to post are between 8:00AM and 9:00AM since people on these times are probably preparing or commuting for school or work and at the same time checking social media. Still, it depends on you since you have more knowledge over your followers whereabout. The main point here is you need to avoid posting every now and then to prevent your followers from getting annoyed and from unfollowing you.
The feasibility of your online marketing advertisements depends on the strategies you make. Keep in mind that you are in a very competitive world where oppositions also do their best to make an edge. Make use of the resources around you most importantly the technological advancements today because they will make your work a lot easier, more effective, and less costly.
Finally, when deciding to use Instagram as one of your online advertising platform, remember the 5 quick tips I gave above to prevent you from putting into waste the effort and money you spend for your advertisements.
If you want to become a great in using social media to increase your sales reach out to me. I’m a serial entrepreneur with several multimillion dollar businesses under my belt. I know what I’m doing and by the time I’m done mentoring you, you’ll know what you’re doing to. Contact me today to learn more about what I can offer your business!