When we speak of social media marketing, you surely would be immediately thinking of Facebook or Twitter, but I am telling you that there is another great avenue for marketing your business online. These days, it is not just about Facebook or Twitter, but also about Youtube. Yes, you read it right – Youtube as a social media marketing tool for your business.

Social Media Marketing via video, particularly in Youtube, is not just becoming a fad but a necessity for every business. Why? Consider these facts: Over 75% of the U.S. Internet audience views online videos. This accounts for 558 million hours of online video watching on a monthly basis wherein YouTube alone has over 258 million registered users, out of which 50% visits weekly if not more. I hope you are seeing the value yet.

How can you use YouTube to market your products or services?

• Determine the Youtube category where you can upload your marketing video into.

• Identify what type of marketing video can capture the interest of your target audience and spark interaction. Is it a how-to video?

• Upload your marketing video and post the link on your other social media accounts like Facebook and Twitter.

YouTube is another effective way to utilize social media marketing and the costs are minimal if any at all. Creating videos that share value and interaction with consumers can help you reach a target audience of about 78.3 million. But what you must keep in mind is that your video will be one of 150,000 that are uploaded daily, so make it worth the time for users to view it.

And just like any other social media marketing strategies, be creative, have fun, but most of all do it because your competitors certainly are. For more information on Youtube as a social media marketing tool for your business, please subscribe to my blog.

Annetta Powell
Your Professional Success Coach