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When you start a business, you may feel like the success of your venture depends on your abilities as an entrepreneur. While that may be true, you also need to be mindful of the team that embarks on the journey with you. From the highest management tier to the janitorial staff, every employee needs to be in sync with your vision and objectives. Learning how to effectively communicate is paramount for a cohesive business operations.

Effective communication helps the entrepreneurs share their views and convey them properly to their workers. This can aid in the development of a positive working connection between you and your employees, which can increase motivation and, in turn, enhance productivity.



1.    First, listen


You might think listening is an odd way to improve communication. However, listening is a very crucial part of it. Before you start bombarding the employees with instructions and guidelines, you should first listen to them. Let them voice their expectations and opinions so that you know exactly how to proceed.

Active listening can assist you in conversing, debating, leading, negotiating, and mediating, as well as making you appear more attentive, compassionate, and committed to all those around you. This makes the employee feel heard and respected, encouraging them to give their best to the company that cares about them. Once the staff members feel part of the team, they become more receptive to critique and appreciation.



2.    Be concise


Vague instructions, lengthy meetings, and prolonged interactions can lead to a disengaged conversation. The most effective communication is one where both parties remain interested, understand each other and look forward to taking action based on it.

  • What are your objectives?
  • What are the most essential points you want to make?
  • And how are you going to make those points clearly and concisely?

These are three questions that you should especially keep in mind as an entrepreneur. Whether you’re drafting an email to a colleague or prepping for the greatest investment pitch of your life – these three questions should act as a framework for your communication process.

No one has the time or energy to spend time extracting relevant and vital information. Be it an employee or an investor – you cannot expect them to find the needle from the massive haystack you give them.

Remember, the fewer words you use, the better!



3.    Stay mindful of non-verbal cues


Contrary to what most people believe, communication is not limited to the words you say or write. Effective communication involves being able to interpret nonverbal actions and also display positive ones yourself.

Consider the example of an employee who walks into a boss’s office. What is more likely to encourage him to mention a complaint he found in the presentation the boss gave earlier – a person who has crossed his hands or the one that has an open posture and is smiling.

It is important that even when you don’t speak, your gestures and body language are such that it shows you as an approachable and welcoming person.

Similarly, try to also pay attention to people’s posture, eye movements, and other mannerisms as they speak. The more you can deduce from the discussion, the more valuable it gets.




The relationship between an employer and employee is highly dependent on good communication – especially if the employer also happens to be an entrepreneur. It becomes increasingly vital for him to convey his mission and objectives while also ensuring that the team on board is on the same page.

The communication or interaction should always be such that both parties feel comfortable participating and engaging with the other person. To do this – follow the three-step mantra: Listen, be concise and correct display and interpretation of nonverbal messages.


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