Are you thinking about creating a professional TikTok page? As one of the most widely used social media platforms today, is it really worth it for your business? Over one billion people have utilized TikTok since its launch in 2016, and in fact, the company estimates that the same number of people frequent the app every month.
There’s no denying that TikTok’s exposure is absolutely extraordinary, and there doesn’t appear to be an end in sight. So, if you’ve been thinking it’s too late to join the booming social media phenomenon, I can assure you that it’s definitely not.
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What Makes TikTok Different?
TikTok is different from every other social media platform out there because it offers users a hyper-personalized and more accurate search experience. And now, many business owners and entrepreneurs are beginning to realize that they’ve been missing out on a significant marketing opportunity.
If you haven’t registered an account, the time is now, and this is the place to find out why.
Why You Should Use TikTok For Your Business
TikTok is a social media app that lets users make up to three-minute short videos of themselves. TikTok differs from other social media platforms in that, in contrast to Facebook, LinkedIn, and Instagram, it’s all about sharing videos, which allows you to connect with your target audience in a whole new way.
You might be thinking, “I don’t need to add another account to my list because my business already has enough social media.”
Even though that’s a perfectly reasonable first reaction, we still think it’s a long-term investment that will benefit your brand. At the very least, I would encourage you to create a TikTok account so that you can reserve your company’s username on the platform in the event that you decide to begin producing content in the future. This still reigns true even if you don’t produce a lot of content right away.
The great thing about TikTok is that it’s far more than just a social media platform where you can share content with your followers. It also lets users use the app to create their own content, which is more of an investment in your brand. You are likely to be pleasantly surprised and rewarded by user-generated content and engagement when you create a video as a brand that initiates conversation, educates, or elicits emotion from users.
Through their green screen feature, TikTok users can use common sounds with another user, duet, stitch, or even react to videos. Your company’s posts are more likely to appear on the For You Page of your ideal customer as a result of TikTok’s unique and precise algorithm, allowing you to reach a wider audience than you could have ever imagined.
Exposure is one of the most important things for business owners and new entrepreneurs to have. Naturally, the more exposure you have, the better your chances of keeping customers, getting new ones, and increasing brand awareness as a whole.
Businesses have achieved success on TikTok not only due to the platform’s creativity and authenticity, but also due to its incredible algorithm and exposure. Your company will be able to reach a wider audience on TikTok than it does on other platforms. If you put in the time now to grow your following and audience, it will undoubtedly pay off with consistent effort and useful content.
TikTok is one of the best ways to do this in 2023 because you can tell your story in the most relatable way possible by using a video-focused approach to your brand’s social media content.
An Elevated User Experience
In contrast to other social media apps, TikTok also provides a distinct user experience on its platform. This includes using the app to shoot short videos, modify clips, personalize audio, apply effects, and enhance with filters. The app provides a truly limitless supply of creative opportunities, and its interface development is far from over.
All in all, your digital marketing strategy basically multiplies indefinitely when you use TikTok for business.
Get Effective User Feedback
Additionally, the app is well-known for its attentiveness to user feedback. TikTok actually develops new editing effects and features in response to user preferences for particular trends or features, making it easier for users to produce content that is comparable.
The reverse is also true: the platform quickly adjusts a newly released update or feature to users’ liking if it only receives negative feedback. TikTok is already far ahead of other social media platforms that are known for “changing too much” or not paying attention to what their users like and dislike by doing this.
TikTok began as a social media platform for sharing music and videos, but it has since grown into an app that displays millions of trends, allowing for endless creativity. TikTok has a great algorithm that shows users trending videos that are relevant to their interests. This makes it easy to create content that is relevant to your industry and on-brand without doing a lot of research.
The fact that there is always a new trend on TikTok is the best part. Because there are never-ending amusing trends that can be created and applied to your industry, this makes it easier for marketing teams to create content.
The app’s “explore page” is the For You Page, which provides users with an endless feed of trending videos to watch and interact with. When multiple videos use the same sound and structure, it becomes clear that a particular style of video is “trending.” The most recent trends on TikTok can be compared to a live-action meme. It can be used in a wide range of situations and industries, is simple to comprehend, and there are countless ways to produce content using it.
Getting Your TikTok Account Set Up
As you enter the #ForYouniverse, here are three crucial pointers for you to keep.
1: Identify What You Want To Accomplish
To get started with TikTok for business, the first thing you should do is figure out what you want your brand to get out of the platform. You don’t have to give the most specific response right away, and it’s likely that your answer will change over time. However, it’s helpful to have an idea of the initial path you want to take.
The following are some concepts for “goals” that can assist in laying the groundwork for your TikTok business account:
- Increase sales
- Stay on-brand
- Increase clicks to your website
- Increase your audience reach
- Target future employees and/or customers
- Educate your target audience
- Publish valuable, shareable content
2: Produce Useful Content
Now that you have established your goals and objectives, next stop: produce useful content.
Consider your overarching objective to be a plant that you are cultivating, and each TikTok you upload is watering that plant. The amount of water needed to grow your overall goal-plant grows larger the more valuable the content.
To put it another way, when creating content, it’s critical to take your audience’s needs into account and provide them with what they’re looking for in your videos. Your content will probably fail in the algorithm or end up on the For You Page of someone who is very unlikely to be interested in your business if it is not valuable to your target audience. Content that has little or no value should be avoided at all costs and will not be rewarded.
3. Maintain Consistency
Consistency is crucial. If you can, post on a regular basis to keep the posts coming. When you first start, you might think that your content isn’t getting enough attention, which can discourage you and make you want to quit.
My advice? Keep going. Your TikTok marketing strategy should change in response to the content that performs (even slightly) better than others. You will undoubtedly be rewarded with consistent effort and trial and error in this never-ending learning cycle.
Smart Entrepreneurs Use TikTok Marketing To Their Advantage
With countless options available, it can seem overwhelming when deciding what social media platforms will best compliment your brand and business. I hope that after you read this, you’ll see the value in creating a professional TikTok to elevate your brand—and your success.
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